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Top 11 Sales Automation Tools of 2023 [Only the Best Ones]

Top 11 Sales Automation Tools of 2023 [Only the Best Ones]

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May 9, 2023
mins read

Do you know that your salespeople are actually selling only for 14 hours in a 40 hours week?

That’s right.

You probably don’t know that most of your salespeople spend 26 hours a week on other tasks, like administrative work, internal communications, etc. That leaves only 14 hours for selling.

This will cause a huge gap between your sales goals and actual results.

So, what can you do about it?

The answer is simple: Using sales automation tools.

Sales automation tools help sales teams to automate their tasks and spend less time on administrative work. It can also help you eliminate many manual processes that eat up your salespeople’s time.

But, searching for the perfect sales automation tool is like looking for a needle in the haystack. The market is flooded with different solutions, each claiming to be the best.

But how do you choose one? 

To help you make this decision, we’ve compiled a list of 11 great sales automation tools to choose from!

Let's start. 

What is a Sales Automation Tool?

Sales automation tools help you to streamline and automate the sales activities that your team regularly does so that they spend more time selling—and less time doing administrative tasks.

The use of sales automation tools can help you make better use of the data at your disposal, increase productivity and reduce operating costs.

In fact, a study from Hinge Research suggests that firms that have experienced exponential growth are more likely (26.2%) to have a mature marketing and sales automation strategy compared with other firms (16.6%).


Ultimately, sales automation gives managers and agents more time for strategic pursuits such as building rapport with potential or existing customers, closing deals faster, and increasing revenue.

11 Best Sales Automation Tools in 2023

The sales process has multiple facets, and various tools can be used to automate the process. The most important thing to remember is that a sales automation tool should not just be about making your job easier.

It should also help you make better sales by providing insights into lead generation and conversion rates.

Below are the top 11 sales automation tools you should try in 2023:

1. Storylane 

Sales demo is an essential piece of the puzzle, the sales process. To make this part smooth and efficient, you need demo software that allows you to create, share and track the effectiveness of the demo under one umbrella. That’s what Storylane does. 

Storylane is a no-code demo software that allows your sales team to create and share interactive demos in minutes with your prospects. Also, you can track how your prospects interact with your product demo with in-depth analytics. 


This makes your sales team move qualified prospects down the pipeline and helps close your deals faster. 

2. Outreach 

Outreach is a software tool that helps companies manage their sales workflow, navigate the complex process of reaching out to potential customers, and gain insights into which strategies work best.


Users can quickly build pipelines to orchestrate sales activities, drive deals faster than ever by gathering insights from data and make decisions grounded in facts.

The tool can analyze data to make more accurate predictions; this yields insight into customers and gives clarity about sales pipelines. It is goal-based, ensuring that lead generation delivers a transparent and collaborative buying experience.

3. Reply 

Reply is a sales engagement platform that seamlessly integrates with your existing tools to automate and organize all aspects of the sales process.


Furthermore, it allows you to reach out to your prospects through multiple channels—including personalized emails, follow-ups, and LinkedIn reminders that go out automatically when people perform any specific action that is scheduled with the sequence. You can even schedule WhatsApp messages with prospects directly with this platform. 

This allows the sales team to manage every message under one platform without juggling multiple tools. You can also organize the sales sequence and see who has opened and clicked on your emails, allowing you to track each step of the process.

4. Hubspot Sales Hub

HubSpot Sales Hub is a complete sales automation toolkit built on HubSpot's CRM. The sales hub provides your team with the tools they need to close more deals, strengthen relationships, and manage their pipeline—so that nothing slips through the cracks.


Moreover, this platform can automate the entire sales process—from lead classification to email and contact management. You can arm them with branded quotes and sales management playbooks so that everyone will know what’s happening next—and how to respond.

5. Zapier 

Zapier establishes a connection between all the work apps you use daily and automates the repetitive tasks for you. This automation platform allows you to set rules that connect your apps and then move information between them automatically.


The best thing is, Zapier can integrate with almost any app you use, including Gmail, Google Drive, Dropbox, Slack, and many more.

By reviewing your processes and streamlining them, you can use Zapier to automate any repeated tasks. This will free up time for staff, so they don't have to spend their days working through mountains of paperwork—they can get back to being creative!

6. Rollworks 

RollWorks is an ad-targeting platform that allows you to find and target specific accounts, engage them using ads or channels like blogs and social media, then track their interactions with your brand.


Its Sales Automation solution focuses on nurturing new prospects with highly customized email tools and smart inbox filtering. In addition, this provides you with extensive reporting—including lead-conversion statistics and salespeople's productivity reports.

7. Growbots 

Growbots is a sales automation platform that helps you find, engage, and connect with 100 million people who are influential within your target market.


It creates drip campaigns for email outreach, integrates with the CRMs Salesforce and Hubspot, offers lead scoring metrics to prioritize contacts for sale opportunities, and monitors social media activity across platforms like LinkedIn.

The Growbots platform facilitates the management of sales leads by delivering relevant and ready-to-purchase prospects to sales professionals. This helps your sales team to maximize their time and close more deals. 

8. Waalaxy

Waalaxy helps you to automate prospecting on LinkedIn and cold Email.

Waalaxy's promise is simple: Reach out to prospects automatically from within the tool. You don't need a database or technical skills—just contact your target on LinkedIn and by Email! It has premade workflows that help you build your sales pipeline and get more customers.


Moreover, it helps you integrate your campaigns with third-party services like Zapier or Integromat to link them to your workflow. You can even create custom messages and email templates tailored to specific targets, depending on their needs.

9. Yesware 

Yesware is a communication and collaboration platform for sales teams. It helps high-performing sales organizations increase their revenue by doing meaningful email outreach at scale, without the complexity of most enterprise CRM systems.


Yesware's Outlook and Gmail add-on is a powerful tool that allows you to track your activity, integrates seamlessly with other tools, and lives in the inbox. This tool enables sales professionals to watch the progress of their attachments and presentations, giving them a better idea about how well they are doing.

10. Leadfuse 

LeadFuze is a tool that helps salespeople find potential clients by searching for specific criteria. For example, you can set filters to search for companies of a certain size in the United States and receive leads tailored specifically to your needs!


With LeadFuze, you can search for leads depending on both markets and accounts. That way, you can find the right people to target—even if they're not necessarily searching for your product or service.

In addition, the system will provide you with detailed information about your potential customers—including their email addresses, contact information, and more. 

11. Calendly 

For sales reps who are constantly on the hunt for new customers and meeting with a wide variety of prospects—each one more different than the last—it can be difficult to keep track. And even more frustrating is negotiating mutually-agreeable appointment times—but that's where Calendly comes in handy!


A salesperson sets her availability preferences, shares a link to the calendar with prospects, and then lets them pick their own appointment time. The meeting is automatically added to the rep’s schedule. All the information, including the meet link, will be shared with the prospects.

The best part is, Calendly has integrations with Google Calendar, Outlook, and Salesforce, so you can easily import your existing calendar and sync it with the new tool.

Benefits of Using Sales Automation Tool

Sales automation tools help your sales team to wear multiple hats and increase productivity without compromising quality. Moreover, the tool allows sales managers to stay on top of all the deals and make better decisions.

Here are the top 6 benefits of using an automation tool for your sales team:

1. Provides more time to focus on strategic tasks

Did you know that around 58% of marketers use automation for managing workflow? 

Yes, automation tools help your team manage your workflow, leads, and emails, allowing you to focus more on strategic tasks. At the same time, they handle low-value activities like sending follow-up messages.

This helps you increase your sales pipeline and improve your team's overall productivity.

2. Accelerates your sales pipeline

Sales automation tools help you to automate repetitive tasks and delegate them to your sales team. Using marketing automation can dramatically improve your lead-generation rates over those who don’t. About 80% of marketers who use it say their generation rate has increased since implementing the software—compared with those who don't employ automated systems.

It also helps you identify issues with your sales process so that you can make necessary changes in order to improve its effectiveness.

3. Helps you maintain consistent sales data

Automating your sales processes can help you maintain consistent data across all of your team members. By reducing human error and increasing consistency in operations, automation helps drive revenue growth.

This is especially important in large organizations where multiple people work on the same deals at any time.

4. Better deal management

Automated sales processes can help you manage your deals more effectively. When you have a clear process in place, it becomes much easier to track and report on the progress of each sale.

This helps you make better decisions about which deals should be prioritized over others and how much time you should spend on each one. It also helps ensure that you’re following best practices in every sale, so you can be sure that your deals are all as strong as possible.

5. Efficient collaboration

Collaboration is one of the most important parts of any sales process. You need to be able to communicate with your team, share information, and track progress on deals. Automated sales processes make it much easier for you to do that.

Providing everyone in your organization with access to the same information makes it much easier to get things done. This can help you minimize the time spent on administrative tasks and focus more of your time on high-impact activities such as prospecting and closing deals.

6. Generate and nurture leads

General administrative duties—such as following up with a prospect, scheduling an appointment, and managing the pipeline—are time-consuming but critical lead-nurturing activities.

But sales automation will help you reduce the time spent on these tasks, allowing you to spend more of your time actually talking to prospects and closing deals. 

In fact, an Oracle study shows that marketers increased the number of qualified leads by 451% when they used marketing automation software.

With the right sales automation tools, you can build your pipeline, manage leads, and close more deals—all while spending less time on administrative tasks. And that means you’ll have more time to talk to prospects and help them find solutions to their problems.

The advantage of having Storylane

A sales process is a complex puzzle, and in today's fluctuating market, you need to keep your head above water. You cannot afford to lose even a single customer or prospect through the cracks. To ensure that doesn’t happen, you need to improve your team's efficiency by making it easier for them to do their job. You need to give them the right tools, processes, and support so that they can close more deals by educating the prospects about the value of your product.

That's what Storylane does. It helps you create an interactive product demo that lets your sales team showcase your product's value and close the deal faster than ever.

It’s equipped with many features, and though it has no code editor, you can build a demo that showcases the finest details of your product. In addition, your team can also analyze how the prospect interacts with your product and better tailor their sales messages.

You can use Stoylane to create product demos for different use cases and equip new reps with the knowledge they need to close deals.

At every company size and stage, it is important to use tools that can connect you with potential clients — and help the deals get done. Want to create a product demo and boost the efficiency of your sales team? Schedule a free demo and see how your product demo looks and works. 

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"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."


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