January 18, 2025

4 min read

Top 5 Differences Between a POC and a Demo

Chayanika Sen

reviewed by

‍“POCs consume a lot of money in both physical assets and sales resources. The processes are very lengthy and complex in scope. This ultimately creates long and expensive sales cycles. The goal is to only pick the well-qualified winners to run them through the technical validation gauntlet,” presales professional David McCulley mentions in a LinkedIn article.

Does that answer your question? Maybe not well enough. Fret not, we’re here to explain the why, the how and whether that statement does in fact make sense. And if yes, then what’s our next best option?

How do we provide a POC without actually doing a POC? Hint: you can. Read more to find out how. But first, let’s get into the nitty gritty of what a POC and a demo is, and how they’re different.

What is a Proof of Concept (POC)?

Consider ‘Proof of Concept’ as an extended trial. When a prospective customer has already seen a demo and wants to test drive the tool in a non-production environment for a longer period of time, they may request a POC. A POC gives the prospect a deeper understanding of how to use the product, how easy or complex it is to use it, explore what the features of the product are, confirm whether it could solve their problems and check if there are financial gains at the end of this tunnel.

A proof of concept may range between 30 and 45 days and comes with some cost for the seller. Usually, commercial and enterprise-level businesses request a POC. Most SaaS brands offer a paid POC to ensure the prospect is thoroughly invested during the POC time period.

What is a Sales Demo?

A product or a sales demo is a presentation of your product or service to a prospect on the various use cases, features and value of the product. Your sales ops executive, or an account executive runs the demo to try and solve the prospect’s problems by showcasing the product live or sharing an interactive demo of the product, or through presentations.

These 15-minute-to-1-hour demos usually are either the first or second call salespeople have with the prospect and can happen over video call or in-person meeting.

The faster you can get the prospect excited about a particular feature, the faster you can close the deal.

POC Vs Sales Demo

While a sales demo showcases the overall features and functionality of the tool, proof of concept goes further. It calls for the actual implementation of the product for the prospect. It aims to show the key features and how they can impact the business process of the prospect.

For example, if you’re using a sales engagement tool, you want to see what the workflow of setting up a sales cadence looks like or how it will look to manage multiple stakeholders.

When a POC is carefully developed addressing the prospect's pain points, it can serve as the technical proof and help all the key stakeholders make an informed decision on whether the purchase would be a good investment.

A POC also serves as a great opportunity to collect feedback on the technical gaps your product may be experiencing.

So, which one to choose? A sales demo or a POC? In this section, we will discuss the top five differences between the two to help you make an informed decision.

How is a POC Different from Sales Demos?

Demo vs. POC: A demo differs from a proof of concept since the former is a presentation, whereas the latter is the actual implementation. A demo is somewhat similar to an informational video, which involves sharing information with people about a product or service in a more relaxed setting.

A POC focuses more on testing the viability of a particular piece of technology by building something that demonstrates how it works. For example, consider the situation of buying a car. A demo is a salesperson explaining the car's features, whereas POC is taking a test drive to experience the features and evaluate whether the car fits your desires or not. To get into further detail, here’s a breakdown of how POC is different from a demo:

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Process

How Does it Work for POC?

Understand the prospect’s pain points

Once the prospect is done with the demo and has reached a proof of concept stage, the AEs need to understand the prospective customer's requirements and the desired outcome before presenting the real-world applications of the product.

As Freddy Jose Mangum mentions, “To understand the prospect’s desired outcome probe to understand their pain points and then map them to the product features that can exactly solve the pain points.”

Know that probing is a continuous process and the better you’re aware of the prospect’s problem, the better you will be able to map the problem to your solutions which can then lead to higher win rates.

Agree on the outcome

Once the prospect and the sales team collaboratively agree on the outcome, the vendor's sales team will plan the POC execution. The POC involves creating a detailed project plan, allocating resources, and determining its timeline. Here’s what a Reddit user has to say:

Screenshot from a Reddit user on what to include in a POC kickoff call — Source

Implement the solution

The vendor's technical team configures the SaaS solution according to the customer's needs. It may involve customizing the solution, integrating it with the prospect’s existing systems, and configuring relevant settings and parameters to match their everyday workflow.

Gather user feedback

The sales team needs to stay in constant touch with the prospect throughout the POC period to ensure it’s meeting the objective that was initially agreed upon. Gathering valuable feedback from the prospect and passing it on to the development team, can also help improve the product and fix the gaps.

Pro tip: Sign an agreement on the success criteria before implementing POC.

How Does it Work for Demos?

Gather information about the prospective customer

Before the demo, it's crucial to gather information about the prospect's pain points, goals, and specific requirements.

Create a customized sales demo

Based on the gathered information, the salesperson prepares a customized demo highlighting the most relevant features and benefits of the SaaS solution.

Success Criteria

What is the success criteria for POCs?

Jumping into a POC without clear success criteria can be a recipe for disaster because POC takes a longer time, is resource-intensive, and still might not close the deal. So, before conducting a POC define your success criteria. For most SaaS sales teams it means to increase the win rates. To see an increase in the win rates, you need to design your POC in a way that meets the prospect’s objectives.

As Jeff Blake mentions in the Success podcast

“The POC has to tell the customer why your solution will help them and that we’re here to validate the technology. Salespeople need to focus more on the problem and how the prospect can overcome them. For example, if the prospect is experiencing downtime, you want to ask some very pointed questions like ‘does an hour of downtime cost your business?’”

Gather all the information and then map it back to your solution stating how much cost they can save directly and indirectly by implementing your solution. When you do that you are bound to see an increased win rate from your POC.

What is the success criteria for a sales demo?

The best way to measure the success rate for a sale demo is to look for metrics like how many deals you are able to close without moving to a PoC, how many follow-up calls you have received, and how many people engaged with your demo - like demo engagement metrics,

To improve your close rates, focus on creating killer demo scripts, doing enough research on the prospect before the demo so that you can offer a customized solution, and sharing demo leave-behinds that prospects can use to convince other stakeholders internally.

Pros and Cons of Each

Pros of Sales Demo

Sales demos can be tailored to the prospect’s needs. For example, if a prospect has mentioned website downtime causing revenue loss as one of their pain points, a demo can be customized to showcase how certain features of the product can help the prospect reduce their downtime and improve revenue significantly.
An interactive sales demo built on a platform like Storylane can be highly engaging as it allows the prospect to click through the demo themselves and focus on what interests them.

And here’s what a Reddit user has to say about guided sales demos.

A screenshot of a Reddit user sharing their experience of giving prospects a self-guided product demo. — Source

As you can share personalized demos with the prospects, you empower your champions to get buy-ins from decision-makers easily —- thus effective sales demos help in shortening the sales cycle.

Cons of Sales Demo

Some products can be too complex to explain over a sales demo in a short span of time.

Pros of POC

A sales POC can build trust and credibility if the POC is carefully executed. You can do so by arranging a demonstration of functionality and how it impacts the prospect's challenges. If you can showcase how the product can deal with issues of the prospect, you have already done half the job.
A sales POC helps the prospect calculate the feasibility, cost, and return on investment of the product effectively and validates the concept of the product. Hence facilitating the internal decision making process.
If you’re going into a pricing discussion before the POC is done, you may end up creating a lesser-value deal. But when you could show them how the product is going to solve their problems, during the POC, you’re likely to close a higher value deal.

Cons of POC

POCs can be expensive, time-consuming, and labor-intensive if you need to allocate a resource to handhold the prospect during the process, customize your solutions, go through an iterative development process and integrate with the prospect’s existing system. Thus, it can only be affordable for businesses that have larger deal sizes.

A successful POC might not guarantee a sale. In spite of spending time and resources, the prospect may still choose to move on.

Demo	POC
Short and focuses on highlighting the features available on the product	Involves experiencing the features of the product at the prospect’s own free time
Only explains how the features will help the prospects	Proves how your product helps in real-time under particular requirements
It doesn’t demand any commitment or money from both the parties	It demands money, time, and other commitment from both the parties
Demos take very less time to make and can be implemented within minutes. Value is presented within a shorter time frame	POCs have longer time periods, and results can take months to bear fruit
It either helps in closing the deal or moves the prospects to the next stage	The chance of closing the deal is high compared to the demo, as it involves testing the product

Here’s why you should choose an interactive demo

Now that we’ve seen the differences between POCs and demos, we know clearly which one’s the winner. But here’s more reasons why interactive demos are the way to go:

1. Become product-led

With an interactive product demo, you let your end-users experience the product. By embedding your interactive product tour on the website, you attract tons of individual end-users to a product. They also aim to reduce customer acquisition costs by empowering users to find and adopt your product independently. You can reduce Time to Value, i.e., a customer's time to gain value from your product. The longer it takes, customers won't hesitate to look for options.

2. Drive quality leads to pipeline

Lead generation is more than just a simple equation of input = output. As much as driving leads to your pipeline is difficult, you really cannot be sure if it's a high-quality lead. If you build an interactive product demo, you can add it to your marketing website and then the possibility of your user becoming a highly qualified lead increases when they touch, feel, and interact with your product.

3. Allow buyers to self-explore products to be less frustrated

I vividly remember a project from high school where we had to pitch a product to the class. I chose a camera to enact an ad for it. RIP to my advertisement skills. But my friend chose to bake cupcakes on the spot and let the class try it out. The kids went luminous! There’s a stark difference when you make your prospects touch and feel the product. An interactive product demo gives a comprehensive idea of your product. You can even let them interact with your product and understand what works for them. Your customer is less frustrated, and you are happier.

Interactive product demos are less frustrating

4. Gain analytics and track interactions for retargeting

From the interactive product demos shared, you can track the behavior based on clicks. It is also easy to track the time spent on specific pages to know where prospects spend more time and where they bounce off. You can identify who is viewing your product demos and plan how to move them to the next stage of your pipeline. If they become inactive, you can trigger follow-up actions to pursue them via email or retargeted ads. ‍

5. Personalize your product

Do us a favor and check your inbox. What is the one thing that stands out? Everything is addressed to you. Do you really respond to emails, SMS alerts, and requests that say 'Hey,' 'Sir,' 'Ma'am,' 'Dear'? No! You will look for the unsubscribe button or select spam without thinking twice. That's it! You will end up as a SPAM if you don't personalize.

Create Interactive Demos for Your Prospects

Now that we know that POCs can be time-consuming, resource-intensive, and yet might not guarantee a sale, businesses need to start considering scalable solutions to showcase value fast.

To begin with, you can use an interactive product demo created on Storylane.

Storylane lets you create guided customized demos in sandbox-like environments so that the prospect can toy around with the product in their environment without entering a POC. The benefits? See for yourselves 👇

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Want to know more? Experience the tool now!

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Storylane vs Navattic - 2025 Update

8 MIN READ

•

Product

If you're in the market for demo automation software, you've probably come across Storylane and Navattic. This comparison should help you differentiate between both platforms to guide your purchase decision.

Why GTM teams prefer Storylane

At a high-level, customers prefer Storylane for the product functionality, versatility, ease-of-use, commercial model, and rate of innovation.

1. Product functionality

Before diving in, here’s a quick overview of core features common to both Storylane and Navattic — really, they’re table stakes for any modern demo automation platform:

Self-serve free plan: Build your first demo on your own, for free
Browser extension: Chrome extension for click-based capturing
HTML/CSS demos: Clickable, editable HTML-based demo capture
App integrations: Your usual suspects - CRMs, Slack, Zapier, etc.
Demo analytics: Account reveal, performance metrics, intent signals, etc.

And with that out of the way, here are a few ways Storylane stands out from Navattic...

1.1 Flexible demo formats

Broadly, there are two formats of interactive demos:

Image demos: Screenshot or video-based demos with sequential steps. Limited scope to control on-screen elements and interactions, but quick to create and load.
HTML/CSS demos: Clickable demos that capture the product's look, feel, and interactions. On-screen elements such as text, data, and graphics may be edited.

In their own words, Navattic only specializes in top-of-funnel HTML demos. Storylane, on the other hand, is expressly designed for both demo formats — complete with auto-capture, annotations, guides, blurs, zooms, presenter videos, voice overs, and more.

What does this mean for you? With Storylane, you have the flexibility to pick between demo formats based on your needs: image-based guided demos for your website, video demos for email campaigns, HTML demos for sandbox environments, etc.

This flexibility (coupled with the next set of differences) puts Storylane in an unequivocally stronger position when it comes to scaling demos across departments and use-cases.

1.2 Agentic demo automation with Lily AI

One of Storylane’s biggest differentiators against Navattic (and pretty much every other vendor in this category) is Lily, our demo automation agent. Broadly, Lily helps in two ways:

Easier, faster demo creation for sellers
Contextual demo discovery for buyers

Here’s a rundown of what you can do with Lily today:

Create with AI: Generate or improve demos in seconds — complete with product-specific guides, prompt-based editing assistance, voiceovers, zooms, and more.
AI Avatars: Pick from dozens of avatars or make one of yourself to generate studio-quality presenter videos. You have the option to manually record content in-app as well.
AI HTML Editor: Customize HTML demo environments on the fly to meet ad hoc requirements. Edit text, images, and graphs with simple prompts — no code needed.
AI Voiceovers / Translate: Choose from over 65+ voices (or record your own) and 25+ languages to expand accessibility and furnish your demos with a human touch.

As for discovery, think of Lily as a conversation product expert with as much information as your best sales person, available 24/7 to guide prospects through discovery and qualification. Coming soon.

Where’s Navattic at with all this? As it stands, they do not support any comparable features.

1.3 Demo Hub

Next up, we have Demo Hub: one of Storylane’s flagship features to address multiple buyer personas and use-cases in one place with galleries and playlists of demos. Galleries help marketers showcase a library of bite-sized product demos on their website (without overwhelming early stage prospects) while playlists help sales and presales teams share curated demo experiences with later stage prospects.

Navattic does not support any comparable feature to date. As it stands, Navattic’s response to Demo Hub is Demodash, an agency that charges as much as $2000 per demo to create demo centers for their customers.

1.4 Apps galore

Another key differentiator is Storylane's lineup of native apps. We’re the only demo automation vendors to support apps for Gmail, HubSpot, Salesforce, and Desktop (Mac).

Try the Salesforce app, listed on the Salesforce AppExchange
Try the HubSpot app, listed on the HubSpot marketplace
Try the Gmail plugin
Download the Storylane desktop app

These quality of life improvements are designed especially for sales teams to personalize and share demos without logging into Storylane (plus, easier change management is always nice).

You might be noticing a pattern here: To date, Navattic does not support this functionality — and given their focus on a limited set of use-cases, nor do we believe that they plan to. More on this next.

2. Versatility across GTM

Most demo automation vendors sell to a specific function. Saleo sells to sales. Consensus sells to pre-sales. And Navattic? Well they primarily sell to marketers. While there’s nothing inherently wrong with this approach, it can be a limiting factor when you’re looking to scale demo operations across departments and use-cases.

Storylane is specifically designed for horizontal adoption across marketing, pre-sales, sales, and even customer success, product, and development teams. The differences in product functionality highlighted above (coupled with under the radar features such as secure demo sharing and personalized links for email campaigns) are testament to this claim.

3. Ease of use

As for which demo automation software is easier to use, we’ll let numbers do the talking.

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"Storylane makes it much easier to organize content with its tagging system for chapters and sections. While Navattic allows labeling, it lacks searchability and filtering capabilities, which becomes crucial when managing multiple chapters. I particularly appreciate how Storylane structures chapters with their own dedicated build sections. In contrast, with Navattic, when I created an 80-step process, it stretched into one long, horizontal sequence that required constant scrolling back and forth. Storylane's more concise organization makes me much more excited to build out product demos” - A customer when asked about how Storylane compared to Navattic

4. Commercial models

Upon initial inspection, Storylane is (slightly) more expensive per plan than Navattic. A closer look, however, reveals that we offer several features in our lower tier plans. To name a few:

Lily AI (Available in Storylane’s free plan onwards vs unavailable on Navattic)
Account reveal (Available in Storylane’s $40/mo plan vs. Navattic’s $1000/mo plan)
Demo translations (Available in Storylane’s $40/mo plan vs Navattic’s $1000/mo plan)
Demo Hub (Available in Storylane’s $500/mo plan vs unavailable on Navattic)
Offline demos (Available in Storylane’s $1200/mo plan vs. Navattic’s enterprise plan)
Demo coaching (Available in Storylane’s $1200/mo plan vs. Navattic’s enterprise plan)

If you really think about it, this probably translates to better bang for your buck. But what about the whole “unlimited seats” deal? Sounds great, sure — but how sustainable is it really? As your organization (and demo requirements) start to scale, it’s unrealistic to expect the same support for a 5 seat plan as a 200 seat plan. Another reason why Storylane’s value-based pricing makes more sense for the long run.

Edit: Recently, Navattic has also started capping their seats per plan. Goes to show that as a commercial model, the whole unlimited seats approach probably didn't work out as intended.

And there you have it! Both Navattic and Storylane are leading demo automation softwares — but when you break it down, it’s hard to argue against the latter. Storylane's objectively in the clear for most buying considerations: functionality, versatility, ease-of-use, and commercials.

5. On innovation - What’s next?

It may not feel like it (especially to us), but demo automation has only been around for a handful of years. As a category, we’re still in nascent stages. Unlike with established verticals such as CRMs or project management tools, it’s on younger companies like ours to innovate and push the envelope in these “early days” of demo automation.

Nitty-gritty comparisons aside, it’s worth sharing that Storylane has been at the forefront of this since day one. With category-first initiatives like self-serve PLG, Demo Hub, and more recently, Lily AI — innovation continues to be at the heart of our business. If you decide to go with Storylane, we hope the question “what's next?” excites you as much as it excites us!

Introducing Lily: Your demo automation agent

From day one, our mission has been to simplify B2B buying and selling. When we launched in 2021, we recognized that product demos – a key touchpoint in most customer journeys – generated undue friction for buyers and sellers alike. From both a creation and discovery stand point, demos fell flat in terms of ease-of-use, accessibility, and scalability. This gap is exactly what we set out to close with Storylane.

A trip down Storylane

Storylane's growth has always been marked by industry-first innovations. We began by introducing interactive demos in 2022. The goal was to help teams build quick and simple demos for a range of marketing and sales use-cases. Soon enough, this put us on the map as the fastest, easiest-to-use demo automation tool in the market.

Next, in 2023, we became the first self-serve platform in our category. Here, our goal was to democratize access to demo automation for marketing, sales, and presales teams of all sizes. Today, we work with over 3000 companies ranging from early-stage startups to industry giants such as Microsoft, Gong, and Cognism.

Last year, in 2024, we recognized that one demo wasn’t going to cut it. After all, B2B purchase decisions involve multiple buyer personas, use-cases, and product lines. In such cases, it only makes sense to share multiple, context-specific demos with prospects.

After much anticipation, we launched Demo Hub; another category-first innovation designed to share multiple demos as galleries or playlists.

In 2025, Storylane goes agentic

We’ve done well to get to where we are today — but we know there’s still a ton of scope to simplify B2B buying and selling for everyone involved. We realize that:

Sellers prefer spending their time on qualified, high-intent deals — not demo operations
Buyers expect self-guided, context-specific product discovery — with minimal sales intervention

And so, in our attempt to address these all-too-common gaps in the buying experience, we're thrilled to announce Storylane’s boldest innovation yet: Lily, your demo automation agent.

Meet Lily: Your demo automation agent

Lily is a demo automation agent built for both buyers and sellers. She represents a fundamental shift in how we’ll be thinking about demo creation and discovery going forward, bringing in an agentic approach to Storylane’s existing line of demo automation products.

‍To start with, here’s what's in it for demo creators

‍1. Create with AI: Simply capture your product with Storylane's browser extension and leave the rest to us. Lily will create and optimize demos in a single click — complete with product-specific guides, annotations, and voiceovers.

2. AI Avatars: Pick from dozens of avatars — or make one of yourself. Share a script and generate studio-quality presenter videos in seconds. No camera, edits, or redos needed.

3. AI Voiceovers: Speak your audience’s language — literally. Generate studio-quality voiceovers in over 60 diverse voices and 25 languages.

4. AI HTML Editor: Customize demos on the fly to meet your prospect's unique needs. Edit text, images, and graphs with just simple, code-free prompts — Lily does the rest.

But wait…there’s more

All this? Just the beginning.

In March, Lily will evolve to support autonomous, contextual demo discovery for buyers. Imagine prospects exploring your product, right on your website, through intelligent conversations with Lily — getting exactly the information they need, when they need it — without any of the friction associated with traditional sales touchpoints.

‍In short, Lily will be a 24/7 tour guide — equipped with as much product knowledge as your best sales rep — to support buyers with contextual, self-serve product discovery.

Looking ahead: sales enablement & beyond

‍As we launch Lily, we're more committed than ever to our founding mission: eliminating friction in B2B buying and selling. We believe agentic demo automation represents the next frontier in B2B sales enablement, moving beyond static product demos to intelligent product experiences.

To our customers who've been part of this journey – thank you. Your feedback and trust have been instrumental in shaping not just Storylane, but the future of demo automation. And to those considering how to make their demo experience more effective and engaging – welcome to the era of agentic demo automation.

‍The future of product demonstrations is here, and we couldn't be more excited to help you tell your product's story in ways never before possible.

2024: Year-In-Review

8 MIN READ

•

Dec 30, 2024

This time last year, we spoke about product-market fit and our journey to democratize demo automation. 2024 was about building upon that vision and momentum – and wow, what a ride it's been!

Over the past 12 months, we grew our revenue by 2.5x, expanded to over 16k teams, shipped a new feature every four days (yes, you read that right), and hosted our very own awards show. But let's back up a bit and explore how it all unfolded.

Shipping at warp speed

From day one, our goal has been to eliminate friction for software buyers and sellers with accessible demo automation products. In 2024, we doubled down on this commitment with over a hundred (100!) product releases, both big and small. Here are some of our favorites:

Demo Hub: Build demo libraries that address multiple use-cases and buyer personas in a centralized gallery or playlist view. This was certainly our biggest launch of the year.
Personal video & AI voiceovers: Bring an engaging, personalized human touch to interactive demos with Loom-style video recordings and AI voiceovers.
Offline demos: Address the all too common challenges associated with unreliable, expensive WiFi at in-person events and conferences by downloading demos for offline use.

On the PLG front, we implemented convert CTA buttons, an advanced demo editing toolkit (blur, crop, screen layout, etc), as well as deeper analytics and lead attribution functionality, among others. All in all, the tremendous efforts from our product and engineering teams translated into serious business growth.

Growth that speaks volumes

In our previous review, we were thrilled about tripling our growth and establishing Storylane as a leader in the demo automation space. Looking back at 2024, we're humbled and so, so excited to see this momentum continue.

Revenue grew by 2.5x
Expanded to 16k+ teams
Brand search tripled (3x)
Website traffic surged by 20x
Our ACV increased by 50%
Last but not least, we acquired a company! - Storylane acquires PreSkale, expands into presales

Each one of our customers validates our vision and pushes us to innovate further. This year, we're particularly proud to welcome industry giants such as Microsoft, Pearson, Nasdaq and Silicon Valley Bank to our growing list of enterprise customers. Needless to say, we feel the love ❤️

60 million+ mins spent watching Storylane demos, 10x more than last year
85k+ Storylane demos created
5 million demo views per month, 4.7x more than last year

Making some noise (the good kind)

Go-to-market was all kinds of fun in 2024. There’s just way too much to cover, but here are a few highlights that helped us stand out in an increasingly competitive demo automation category.

Website redesign: Our website went through a complete overhaul earlier this year. This revamp – complete with bright colors and bold styling – reflects our move upmarket.
Demo-led SEO: What started off as an experiment, Storylane’s demo-led SEO BLEW UP in 2024. Our podcast with Exit Five on the topic has gone on to become their most popular post in the community!
An eventful year: We took the show on the road at Product Marketing Alliance Summit, Exit Five’s Drive, SaaS Open, G2 Live, and a handful of other fantastic events — a great chance to connect with our community and beyond.
Customer reviews: Our customers have been incredibly supportive, with over 500 G2 reviews. Out of 145,000+ products. and over 2,100 categories, Storylane was the only demo automation platform in G2's top 100 fastest growing products!
PreSkale acquisition: Storylane’s acquisition of PreSkale comes at an exciting time, marking our strategic expansion into the presales market in 2025. Read all about it here.

A few more initiatives that helped us make a lot of noise: Demo Dundies (our spin on conventional webinars, themed around The Office’s Dundies), product marketer affirmation cards (a deck of painfully relatable affirmations for our friends in product marketing), and Demo Kitchen (our recipe book inspired series of customer case studies).

40+ Storylaners and counting

As our team continues to grow, we've maintained the supportive, high-performing culture that's been our foundation for four years. This year, we welcomed our first People Success hire and celebrated team achievements with offsites in Bengaluru and Bali.

What’s cooking in 2025

If you thought 2024 was exciting, wait till you see what we've got in store for 2025! We're all set to take demo automation into sci-fi territory with first-of-its-kind AI functionality. We can’t spill all the beans just yet but picture this: an AI demo agent to polish, scale and show you personalized demos.

To our team, customers, and the entire Storylane community - thank you for being part of this journey. We're just getting started, and we couldn't be more excited about what's ahead. Here's to another year of pushing boundaries and helping you create amazing demos!

Make buying easy with Storylane

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What is a Proof of Concept (POC)?

What is a Sales Demo?

POC Vs Sales Demo

How is a POC Different from Sales Demos?

Process

Success Criteria

What is the success criteria for POCs?

What is the success criteria for a sales demo?

Pros and Cons of Each

Pros of Sales Demo

Cons of Sales Demo

Pros of POC

Cons of POC

Here’s why you should choose an interactive demo

1. Become product-led

2. Drive quality leads to pipeline

3. Allow buyers to self-explore products to be less frustrated

4. Gain analytics and track interactions for retargeting

5. Personalize your product

Create Interactive Demos for Your Prospects

Related Articles

Storylane vs Navattic - 2025 Update

Why GTM teams prefer Storylane

1. Product functionality

1.1 Flexible demo formats

1.2 Agentic demo automation with Lily AI

1.3 Demo Hub

1.4 Apps galore

2. Versatility across GTM

3. Ease of use

4. Commercial models

5. On innovation - What’s next?

Introducing Lily: Your demo automation agent

A trip down Storylane

In 2025, Storylane goes agentic

Meet Lily: Your demo automation agent

‍To start with, here’s what's in it for demo creators

But wait…there’s more

Looking ahead: sales enablement & beyond

2024: Year-In-Review

Shipping at warp speed

Growth that speaks volumes

Making some noise (the good kind)

40+ Storylaners and counting

What’s cooking in 2025

Make buying easy with Storylane