The Guide to writing a Winning Demo Script that Converts
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Your product demo is one of the most essential parts of the sales process, and your demo script is the foundation on which your live demo is built.
It's no secret that a good demo script can make or break your deal.
If your foundation is shaky, your live demo is likely to fall apart at the seams.
What you need is a good blueprint: a set of guidelines to create a demo script that can act as a solid foundation for the success of your demo presentation.
So how can you give yourself the best chance of success in your next product demo?
We’ve got you covered: We're here to give you the rundown on how to plan, create, and prepare a winning demo script well before your pitch.
Let’s dive in!
What is a Demo Script?
A demo script is a written guide used during a demo presentation to outline the narrative of the visuals being presented.
It prompts:
- What your main messaging should be
- Customer pain points, solutions, and product benefits
- Chronology of visuals
that are to be covered during the demo presentation.
Since the purpose of a demo is to ‘wow’ and win over your client, your demo script provides a structured and consistent way of presenting your product.
After your demo, your prospect should think…
Typically, your demo script should include an overview of the product, its key selling points, and how it solves specific pain points for the customer.
It may also be wise to include objection-handling techniques to anticipate and address concerns or objections the customer may have during the actual demo.
If you’re a sales rep or a demo specialist, having a well-designed demo script will help you deliver a more effective product demo – which is likely to lead to higher conversion rates for you and an improved customer experience for your prospects.
The Importance of Demo Scripts
Product demos have grown to become increasingly important – they’re among the top three things buyers refer to the most when making the decision to purchase any software.
And what’s even more important is being ready with a good script to present your demo.
It’s vital to be prepared – better safe than sorry, right?
The benefits of demo scripts are endless.
Here are 5 things that are the most important:
- Consistency: Demo scripts ensure that the general messaging of each demo stays consistent – so that your potential customers don’t get confused over the long run.
- Clarity: Having a demo script ready ensures that your product’s key features and benefits are clearly communicated to your prospect. This helps them better understand how your product can solve their specific pain points and why it's worth investing in.
- Efficiency: By providing a structured way to deliver your demo presentation, demo scripts help you to maximize the time-to-value (TTV) for your prospects.
- Personalization: A demo script also gives you the space to customize your demo so that it fits the specific pain points, needs, and interests of your prospect.
- Objection-Handling: A good demo script will also enable you to anticipate and address objections that may come up when you present the sales demo – thus helping to build the prospect’s trust and confidence in your product and increasing your chances of making a successful sale.
Let’s look at some key things you need to make a note of before you create an awesome demo script.
Factors to Keep in Mind While Creating Software Demo Scripts
Here are a few things you should prepare in advance and remember when you’re creating your software demo script:
- Your product-prospect fit
We’ve all heard of product-market fit – but what’s product-prospect fit?
Essentially, it’s taking the time to understand your prospect's unique situation – their biggest pain points, their needs, and requirements – and tailoring your demo script accordingly to highlight how your product solves their problem.
You want them to think…
Use what you know about the prospect from your initial discovery call, and do additional research about their industry. Armed with this knowledge, you can personalize your demo script – and achieve product-prospect fit!
Samia May, Account Executive at Napta, says:
“It is important to define the specific characteristics of your persona/interlocutor before the demo and the different stages of the meeting. An excellent customization of the content will be the key to the success of your demonstrations. What are the issues of an operational user vs. the issues of a tool manager user? They are certainly not the same.
The objectives are different, and it is up to you to orientate the added value according to the uses of each one so that your demonstration is as impactful as possible.”
This kind of targeted approach can make all the difference in securing a successful sale.
- Social proof: To use or not to use?
Showcasing big-name social proof could actually turn off prospects and lower your close rate by up to 22% compared to sellers who don’t do this.
Why?
Most prospects are unlikely to identify with large corporations.
What do they want instead?
To see themselves in the product.
Here’s how to use social proof techniques efficiently:
Highlight 5-7 customers within your prospect's industry and level who faced similar challenges to your prospect, demonstrating how your product solves their pain points.
- Logistics
Don’t miss these things when you’re working on your demo script:
- Objection handling: Anticipate and address common objections that the target audience may have, such as pricing, integration, or complexity.
- Engagement: Don’t just write out a dry recitation of features. Keep the target audience's attention and make the demo more memorable by writing an interactive script.
- Length: Be concise and to the point without overwhelming the target audience with too much information. A good rule of thumb is to keep the demo to around 30 minutes or less.
- Refine and Practice: Practice your demo script before delivering it to your prospect. Refine it based on feedback and data to make it more effective and relevant to the prospect.
By keeping these factors in mind, you can create a software demo script that effectively communicates the value of your product to prospects and helps to drive sales and revenue for your business.
Let’s take a look at how to actually structure a demo script template.
How to Structure a Software Demo Script
A good demo script should:
- Demonstrate the value of your product to prospective customers
- Explain how your product works and addresses customer pain points
- Help you build a rapport with potential buyers
A predetermined demo script template will improve the flow of your presentation and convey your confidence and preparedness.
Here’s a structure you can follow:
Introduce your main message
The goal of the introduction is two-fold:
- Build credibility and a good rapport with your prospect
- Capture the prospect’s attention and set the stage for the rest of the sales demo
To ensure these goals are met, here are a few things you should mention in the intro:
- The main message: This should be your value proposition. How does your product solve the prospect’s pain points?
- To build credibility, highlight previous experience of how you’ve solved similar pain points for businesses in a similar industry and at a similar scale as the prospect.
Your introduction has to be brief, impactful, and engaging – end with a question to keep it interactive.
You can then flow into the details of your product’s benefits.
Tie your product’s features to the pain points
This is the stage where you sustain the prospect’s interest and have to build their trust and confidence that your product is going to solve their problems.
Don’t: List your product’s features and benefits in detail. That serves no purpose.
Do: Focus on the pain points of the target audience and how your product can address them, using examples and data to show your prospect the impact.
VP of Business at Mailmodo (YC S21) Zeeshan Akhtar suggests:
“If you have a software with many features, try to organize the demo into multiple sections. Don’t go too deep into any one feature and leave out the rest. Instead, create detailed videos for other features without complicating the main demo.”
Don’t: Monologue.
Do: Engage your audience by asking relevant questions or leading with a question.
Showmanship: The AHA! Moment
Now that you’ve maintained the prospect’s interest and built their trust, you need one last thing to make sure that your product is going to be unforgettable.
That’s your AHA! moment – the moment you want your customers to remember.
Here’s where you exercise showmanship!
Show, don’t tell: Think back to Apple and Nike commercials.
Showing your product’s best features in action can be really powerful – it proves that your product is an invaluable solution for their business by painting a clear picture of how it addresses their needs.
By personalizing your demo, you can show your prospects that you truly care about their business and you want to help solve their challenges. It also makes it easier for your prospects to visualize how their organization could use the product.
Storylane is a no-code product demo software that allows you to create interactive and engaging demos by just dragging and dropping visual elements.
Try it yourself👇
With Storylane, you can:
- Build a frontend copy of your SaaS product
- Stitch the pages together and create a sequential flow
- Customize the text, images, and other elements on each page
- Create a fully functioning product demo in just a few minutes of your time
Depending on your prospect’s industry and their main business challenges, you can change the screenshots or their order. You can even change the data in your product demo to ensure it’s relevant to your prospects.
Reinforce the main message and close with a CTA
When concluding your demo, reinforce the main message and emphasize the value of your product. Keep the conclusion concise and focused on the key takeaways for your prospect.
Depending on the response, include a clear call-to-action – whether it’s getting them to sign up for a free trial, scheduling a follow-up call, or the next steps to finalize the paperwork.
Examples of Effective Software Demos
Let’s take a look at some great public demos that you could take inspiration from:
Gong – Revenue Intelligence
- Hits customer pain points and highlights how the product solves them
- Offers the option for a prospect to book a personalized demo
Toplyne – PLG Growth
- Interactive demo: Led to an increase in the number of high-intent prospects
- Simple sentences and emojis: Keeps the prospect’s interest
- CTA: At the end of the demo, prospects are directed to a free trial sign-up form
Gladly – Customer Support
- Realistic interface: Helps the prospect picture themselves using the product
- Asks questions that hit pain points and highlights how the product solves them
Stairwell – Cybersecurity
- Checklist: To engage the prospect from the very beginning by gamifying the demo
- Guiding with an example: Gives prospects a clearer picture of the product in action
Ignition – Client Engagement and Commerce
- Lead Capture Form: Before the demo starts for lead nurturing and scoring
- Offering tips along the way to connect with prospects and demonstrate the product in a more engaging manner
- CTA for starting a free trial at the end of the interactive demo
These companies have created effective public demos by focusing on the product's key features and benefits, showcasing its value in a tangible way to engage and inform their audience.
Let’s go over everything you need to do to ensure your demo script stays on point!
Checklist for a Winning Software Demo Script
Refer to this checklist to make sure you don’t miss out on anything when you’re writing your software demo script!
- Know your audience: Tailor your demo to address your prospect’s specific needs and show them how your product can solve their problems.
- Start with a hook: Capture your prospect’s attention from the start with an attention-grabbing opening that highlights the value of your product.
- Hit the pain point with real-life scenarios: Show your audience how your product can help them achieve their goals and solve their problems.
- Be interactive: Engage your audience by asking questions and encouraging feedback.
- Show, don't tell: Use visual aids such as screenshots, videos, and infographics to demonstrate your product's features and benefits.
- Focus on benefits, not features: Instead of focusing solely on your product's features, highlight the benefits it can provide to your audience. Show them how your product can help them save time, increase revenue, improve their processes, or more.
- Include customer success stories: This social proof technique helps you build credibility as a reliable product, but avoid using big-name social proof.
- End with a call to action: End your demo with a clear call to action, such as signing up for a free trial or scheduling a follow-up call. This will encourage your audience to take the next step in the sales process.
- Practice, practice, practice: Finally, practice your demo script until you feel comfortable and confident presenting it. This will help you deliver a polished, engaging demo that resonates with your audience.
By following this checklist, you can create a winning software demo script that engages your audience and helps you close more sales.
Conclusion
Crafting a demo script that converts is crucial to the sales process.
To sum it up, let’s hear from Jamie Cohen, Co-Founder at SalesCompete:
"When writing a software demo script, be mindful of focusing on the value your tool provides rather than going through a simple list of features one by one. Have an idea of the overall narrative- the story you want to tell and the point you want to get across. Ensure the script flows naturally from feature to feature, with the content and copy itself focused on telling use cases tying back to that overall narrative."
The key is to cater to your prospect’s needs as best as you possibly can and create a sales pitch that they can engage with. Remember to use clear and concise language, go heavy on the visual aids, and provide a call to action at the end of your script.
And don’t rush it: Take the time to create a winning sales demo script that truly resonates with your prospect and helps drive conversions.
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Related Articles
If you're in the market for demo automation software, you've likely come across Storylane and Walnut.io. This comparison should help differentiate between both platforms to guide your purchase decision.
Why customers prefer Storylane over Walnut.io
At a high level, Storylane and Walnut share several similarities. They’re both demo automation softwares that support HTML/CSS demos, browser extension-based capture, demo engagement analytics and insights, and CRM integrations.
That being said, Storylane stands out significantly when it comes to product versatility, user satisfaction, pricing flexibility, and overall platform capabilities. Here's how:
1. Flexible demo formats vs. HTML-only approach
Broadly speaking, there are two ways to capture interactive demos:
- Image/video demos: Screenshot or video-based demos with sequential steps. While they have limited interactivity, they're quick to create, load faster, and work well for specific use cases.
- HTML/CSS demos: Clickable demos that capture the product's look, feel, and interactions, allowing for editing on-screen elements such as text, data, and graphics.
Walnut focuses exclusively on HTML/CSS-based demos, which can be limiting when teams need video walkthroughs or screenshot-based demos. Storylane, on the other hand, is expressly designed for both demo formats — complete with auto-capture, annotations, guides, blurs, zooms, presenter videos, voiceovers, and more.
This flexibility puts Storylane in a significantly stronger position when it comes to scaling demos across departments and use-cases. Marketing teams can create image-based guided demos for websites, sales teams can use HTML demos for personalized experiences, and customer success can leverage video demos for onboarding.
2. Cross-functional platform vs. sales-centric tool
Walnut.io is built primarily for sales teams, which can create friction when marketing, presales, or customer success teams need to create and manage demos. The platform's focus on sales workflows makes it less accessible for other departments.
Storylane is specifically designed for horizontal adoption across the entire go-to-market organization:
- Marketing teams use it for top-of-funnel engagement
- Sales teams leverage it for personalized demos
- Presales teams rely on it for technical demonstrations
- Customer success teams implement it for onboarding and training
This cross-functional design is evident in features like Demo Hub, which allows teams to create galleries and playlists of demos that address multiple buyer personas and use cases in one place. Walnut does not offer comparable functionality.
3. User satisfaction and ease of use
User satisfaction data reveals a significant gap between the platforms. Walnut currently ranks 17th on G2's demo automation category with a satisfaction score of 32/100, while Storylane maintains substantially higher ratings with a satisfaction score of 99/100.
Storylane's intuitive interface and self-serve capabilities contribute to its higher user satisfaction. The platform's design focuses on practical usability rather than just aesthetic appeal, making it easier for teams to create, manage, and share demos without extensive training.
4. Tiered pricing vs. upfront investment
With a starting price of $9,200/year and no free tier, Walnut requires a substantial commitment upfront. This high entry point can be prohibitive for smaller teams or organizations wanting to test demo automation before making a significant investment.
Storylane’s pricing plans offer a more accessible approach with:
- A self-serve free plan that allows teams to build their first demo without financial commitment
- Tiered pricing options that grow with your needs
- More features available at lower-tier plans compared to Walnut
5. Agentic demo automation with Lily AI
One of Storylane's biggest differentiators against Walnut is Lily, our demo automation agent that helps in two critical ways:
- Easier, faster demo creation for sellers: Generate or improve demos in seconds with product-specific guides, prompt-based editing assistance, voiceovers, and more.
- Contextual demo discovery for buyers: AI-powered guidance that helps prospects navigate through demos based on their specific interests.
Lily's demo creation capabilities include:
- Create with AI: Generate complete demos with guides, voiceovers, and visual enhancements
- AI Avatars: Choose from dozens of avatars or create one of yourself for studio-quality presenter videos
- AI HTML Editor: Customize demo environments with simple prompts — no code needed
- AI Voiceovers / Translation: Access 65+ voices and 25+ languages to expand accessibility
As it stands, Walnut does not currently offer comparable AI features, putting them behind the innovation curve in the rapidly evolving demo automation space.
6. Buyer Hub and superior organization
Storylane's Buyer Hub is a flagship feature that allows teams to showcase libraries of bite-sized product demos, PDFs, videos, and more through galleries and playlists. This organization makes it easier to:
- Present relevant demos to different buyer personas
- Create curated demo experiences for various stages of the buyer journey
- Maintain a centralized repository of demos that different teams can leverage
Though Walnut supports a playlist style demo experience, its organization capabilities are relatively limited, making it challenging to manage multiple demos for different audiences and use cases.
Making your choice
Your decision ultimately depends on your priorities:
Choose Walnut if:
- Your use case is exclusively sales-focused
- You only need HTML-based demos
- You're comfortable with the higher upfront investment
Choose Storylane if:
- You need a platform that works across marketing, sales, and customer success
- You want flexibility in demo formats (HTML, video, screenshots)
- You value AI-powered creation and customization
- You prefer a more accessible pricing model with a free tier
- User satisfaction and ease of use are priorities
The bottom line
While both platforms will help you create interactive demos, Storylane offers a more versatile, user-friendly solution that scales across departments. Walnut's sales-specific approach works for certain teams, but its HTML-only focus, higher price point, and lower user satisfaction scores make it a more limited option for organizations looking to scale their demo strategy.
We encourage you to try both platforms and see the difference for yourself. Storylane's free plan makes it easy to get started without a significant commitment. If you choose to work with us, we hope the question "what's next?" excites you as much as it excites us!
If you're in the market for demo automation software, you've probably come across Storylane and Navattic. This comparison should help you differentiate between both platforms to guide your purchase decision.
Why GTM teams prefer Storylane
At a high-level, customers prefer Storylane for the product functionality, versatility, ease-of-use, commercial model, and rate of innovation.
1. Product functionality
Before diving in, here’s a quick overview of core features common to both Storylane and Navattic — really, they’re table stakes for any modern demo automation platform:
- Self-serve free plan: Build your first demo on your own, for free
- Browser extension: Chrome extension for click-based capturing
- HTML/CSS demos: Clickable, editable HTML-based demo capture
- App integrations: Your usual suspects - CRMs, Slack, Zapier, etc.
- Demo analytics: Account reveal, performance metrics, intent signals, etc.
And with that out of the way, here are a few ways Storylane stands out from Navattic...
1.1 Flexible demo formats
Broadly, there are two formats of interactive demos:
- Image demos: Screenshot or video-based demos with sequential steps. Limited scope to control on-screen elements and interactions, but quick to create and load.
- HTML/CSS demos: Clickable demos that capture the product's look, feel, and interactions. On-screen elements such as text, data, and graphics may be edited.
In their own words, Navattic only specializes in top-of-funnel HTML demos. Storylane, on the other hand, is expressly designed for both demo formats — complete with auto-capture, annotations, guides, blurs, zooms, presenter videos, voice overs, and more.
What does this mean for you? With Storylane, you have the flexibility to pick between demo formats based on your needs: image-based guided demos for your website, video demos for email campaigns, HTML demos for sandbox environments, etc.
This flexibility (coupled with the next set of differences) puts Storylane in an unequivocally stronger position when it comes to scaling demos across departments and use-cases.
1.2 Agentic demo automation with Lily AI
One of Storylane’s biggest differentiators against Navattic (and pretty much every other vendor in this category) is Lily, our demo automation agent. Broadly, Lily helps in two ways:
- Easier, faster demo creation for sellers
- Contextual demo discovery for buyers
Here’s a rundown of what you can do with Lily today:
- Create with AI: Generate or improve demos in seconds — complete with product-specific guides, prompt-based editing assistance, voiceovers, zooms, and more.
- AI Avatars: Pick from dozens of avatars or make one of yourself to generate studio-quality presenter videos. You have the option to manually record content in-app as well.
- AI HTML Editor: Customize HTML demo environments on the fly to meet ad hoc requirements. Edit text, images, and graphs with simple prompts — no code needed.
- AI Voiceovers / Translate: Choose from over 65+ voices (or record your own) and 25+ languages to expand accessibility and furnish your demos with a human touch.
As for discovery, think of Lily as a conversation product expert with as much information as your best sales person, available 24/7 to guide prospects through discovery and qualification. Coming soon.
Where’s Navattic at with all this? As it stands, they do not support any comparable features.
1.3 Demo Hub
Next up, we have Demo Hub: one of Storylane’s flagship features to address multiple buyer personas and use-cases in one place with galleries and playlists of demos. Galleries help marketers showcase a library of bite-sized product demos on their website (without overwhelming early stage prospects) while playlists help sales and presales teams share curated demo experiences with later stage prospects.
Navattic does not support any comparable feature to date. As it stands, Navattic’s response to Demo Hub is Demodash, an agency that charges as much as $2000 per demo to create demo centers for their customers.
1.4 Apps galore
Another key differentiator is Storylane's lineup of native apps. We’re the only demo automation vendors to support apps for Gmail, HubSpot, Salesforce, and Desktop (Mac).
- Try the Salesforce app, listed on the Salesforce AppExchange
- Try the HubSpot app, listed on the HubSpot marketplace
- Try the Gmail plugin
- Download the Storylane desktop app
These quality of life improvements are designed especially for sales teams to personalize and share demos without logging into Storylane (plus, easier change management is always nice).
You might be noticing a pattern here: To date, Navattic does not support this functionality — and given their focus on a limited set of use-cases, nor do we believe that they plan to. More on this next.
2. Versatility across GTM
Most demo automation vendors sell to a specific function. Saleo sells to sales. Consensus sells to pre-sales. And Navattic? Well they primarily sell to marketers. While there’s nothing inherently wrong with this approach, it can be a limiting factor when you’re looking to scale demo operations across departments and use-cases.
Storylane is specifically designed for horizontal adoption across marketing, pre-sales, sales, and even customer success, product, and development teams. The differences in product functionality highlighted above (coupled with under the radar features such as secure demo sharing and personalized links for email campaigns) are testament to this claim.
3. Ease of use
As for which demo automation software is easier to use, we’ll let numbers do the talking.
"Storylane makes it much easier to organize content with its tagging system for chapters and sections. While Navattic allows labeling, it lacks searchability and filtering capabilities, which becomes crucial when managing multiple chapters. I particularly appreciate how Storylane structures chapters with their own dedicated build sections. In contrast, with Navattic, when I created an 80-step process, it stretched into one long, horizontal sequence that required constant scrolling back and forth. Storylane's more concise organization makes me much more excited to build out product demos” - A customer when asked about how Storylane compared to Navattic
4. Commercial models
Upon initial inspection, Storylane is (slightly) more expensive per plan than Navattic. A closer look, however, reveals that we offer several features in our lower tier plans. To name a few:
- Lily AI (Available in Storylane’s free plan onwards vs unavailable on Navattic)
- Account reveal (Available in Storylane’s $40/mo plan vs. Navattic’s $1000/mo plan)
- Demo translations (Available in Storylane’s $40/mo plan vs Navattic’s $1000/mo plan)
- Demo Hub (Available in Storylane’s $500/mo plan vs unavailable on Navattic)
- Offline demos (Available in Storylane’s $1200/mo plan vs. Navattic’s enterprise plan)
- Demo coaching (Available in Storylane’s $1200/mo plan vs. Navattic’s enterprise plan)
If you really think about it, this probably translates to better bang for your buck. But what about the whole “unlimited seats” deal? Sounds great, sure — but how sustainable is it really? As your organization (and demo requirements) start to scale, it’s unrealistic to expect the same support for a 5 seat plan as a 200 seat plan. Another reason why Storylane’s value-based pricing makes more sense for the long run.
Edit: Recently, Navattic has also started capping their seats per plan. Goes to show that as a commercial model, the whole unlimited seats approach probably didn't work out as intended.
And there you have it! Both Navattic and Storylane are leading demo automation softwares — but when you break it down, it’s hard to argue against the latter. Storylane's objectively in the clear for most buying considerations: functionality, versatility, ease-of-use, and commercials.
5. On innovation - What’s next?
It may not feel like it (especially to us), but demo automation has only been around for a handful of years. As a category, we’re still in nascent stages. Unlike with established verticals such as CRMs or project management tools, it’s on younger companies like ours to innovate and push the envelope in these “early days” of demo automation.
Nitty-gritty comparisons aside, it’s worth sharing that Storylane has been at the forefront of this since day one. With category-first initiatives like self-serve PLG, Demo Hub, and more recently, Lily AI — innovation continues to be at the heart of our business. If you decide to go with Storylane, we hope the question “what's next?” excites you as much as it excites us!
From day one, our mission has been to simplify B2B buying and selling. When we launched in 2021, we recognized that product demos – a key touchpoint in most customer journeys – generated undue friction for buyers and sellers alike. From both a creation and discovery stand point, demos fell flat in terms of ease-of-use, accessibility, and scalability. This gap is exactly what we set out to close with Storylane.
A trip down Storylane
Storylane's growth has always been marked by industry-first innovations. We began by introducing interactive demos in 2022. The goal was to help teams build quick and simple demos for a range of marketing and sales use-cases. Soon enough, this put us on the map as the fastest, easiest-to-use demo automation tool in the market.
Next, in 2023, we became the first self-serve platform in our category. Here, our goal was to democratize access to demo automation for marketing, sales, and presales teams of all sizes. Today, we work with over 3000 companies ranging from early-stage startups to industry giants such as Microsoft, Gong, and Cognism.
Last year, in 2024, we recognized that one demo wasn’t going to cut it. After all, B2B purchase decisions involve multiple buyer personas, use-cases, and product lines. In such cases, it only makes sense to share multiple, context-specific demos with prospects.
After much anticipation, we launched Demo Hub; another category-first innovation designed to share multiple demos as galleries or playlists.
In 2025, Storylane goes agentic
We’ve done well to get to where we are today — but we know there’s still a ton of scope to simplify B2B buying and selling for everyone involved. We realize that:
- Sellers prefer spending their time on qualified, high-intent deals — not demo operations
- Buyers expect self-guided, context-specific product discovery — with minimal sales intervention
And so, in our attempt to address these all-too-common gaps in the buying experience, we're thrilled to announce Storylane’s boldest innovation yet: Lily, your demo automation agent.
Meet Lily: Your demo automation agent
Lily is a demo automation agent built for both buyers and sellers. She represents a fundamental shift in how we’ll be thinking about demo creation and discovery going forward, bringing in an agentic approach to Storylane’s existing line of demo automation products.
To start with, here’s what's in it for demo creators
1. Create with AI: Simply capture your product with Storylane's browser extension and leave the rest to us. Lily will create and optimize demos in a single click — complete with product-specific guides, annotations, and voiceovers.
2. AI Avatars: Pick from dozens of avatars — or make one of yourself. Share a script and generate studio-quality presenter videos in seconds. No camera, edits, or redos needed.
3. AI Voiceovers: Speak your audience’s language — literally. Generate studio-quality voiceovers in over 60 diverse voices and 25 languages.
4. AI HTML Editor: Customize demos on the fly to meet your prospect's unique needs. Edit text, images, and graphs with just simple, code-free prompts — Lily does the rest.
But wait…there’s more
All this? Just the beginning.
In March, Lily will evolve to support autonomous, contextual demo discovery for buyers. Imagine prospects exploring your product, right on your website, through intelligent conversations with Lily — getting exactly the information they need, when they need it — without any of the friction associated with traditional sales touchpoints.
In short, Lily will be a 24/7 tour guide — equipped with as much product knowledge as your best sales rep — to support buyers with contextual, self-serve product discovery.
Looking ahead: sales enablement & beyond
As we launch Lily, we're more committed than ever to our founding mission: eliminating friction in B2B buying and selling. We believe agentic demo automation represents the next frontier in B2B sales enablement, moving beyond static product demos to intelligent product experiences.
To our customers who've been part of this journey – thank you. Your feedback and trust have been instrumental in shaping not just Storylane, but the future of demo automation. And to those considering how to make their demo experience more effective and engaging – welcome to the era of agentic demo automation.
The future of product demonstrations is here, and we couldn't be more excited to help you tell your product's story in ways never before possible.
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