You know that growth is key to success as a marketer, but sometimes it can feel like you're hitting a wall. Perhaps you've tried a variety of marketing strategies and tools, but nothing seems to be working.
Many marketers face the same challenge and search for solutions to break through the wall. Fortunately, various growth hacking tools can help you overcome these challenges and drive your business forward.
In this blog post, we will share 11 growth hacking tools that every marketer should use to increase conversions, optimize their marketing strategies, and grow their business.
Growth hacking tools refer to software applications and platforms that help businesses and startups grow quickly by leveraging creative and data-driven strategies. These tools aim to optimize various aspects of a company's operations, such as marketing, product development, and customer acquisition.
With the right growth hacking tools, you can improve your marketing campaigns, accelerate your product development process, and increase customer acquisition rates.
Here are the top-rated growth hacking tools to help you achieve your business goals.
Heap is a simple and powerful tool for customer data analytics. It helps you track your digital product usage, find the right customers and make better decisions about your business. With Heap, you can easily visualize user behavior in real-time and create custom reports based on custom events.
It gives a bird-eye view of how your users interact with your website, including which pages they visit, how much time they spend on each page, and which actions they take. With this data, you can make informed decisions on how to improve your conversion rate. Heap also has a robust API that allows you to integrate it into any web application.
In addition, its "Heap Illuminate" feature examines every journey your customers have taken on your site or product so that you can see where they get hung up and what changes would make the experience better.
When do you need Heap?
PhantomBuster offers 200+ code-free tools for automating tasks and extracting data from LinkedIn, Twitter, Instagram, Facebook, and other platforms. PhantomBuster integrates various high-quality tools, which users may combine and customize to suit their preferences.
For example, you could automate lead generation on LinkedIn and get noticed by Instagram users. You might also hire developers from GitHub, receive followers from your competitor's Twitter followers, or even acquire the competitor's Instagram accounts.
Why do you need PhantomBuster?
Storylane is a demo builder software that allows you to create interactive product demos in minutes. With this interactive demo, you can showcase the value of your product to potential customers and improve their decision-making process. Storylane also allows you to add clickable hotspots and create interactive videos without hiring a developer.
Moreover, the auto personalization feature helps you create a unique demo for each visitor that visits your website by syncing with your CRM. With advanced analytics, you can visualize how users interact with your demo and use the insights to craft your personalized pitch. This helps shorten your sales cycle as your prospects know exactly what they will get with your product.
After all, if you are offering the right solution to your prospects, why will they refuse?
When do you need Storylane?
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MeetEdgar is a social media management tool that helps users automate their content sharing. Using it, you'll be able to share your evergreen posts more often on Facebook, LinkedIn, and Twitter while freeing up more time for other essential marketing activities.
Unlike other content schedulers, MeetEdgar allows you to load your most important articles once and spread them out over time.
It allows you to see what posts are most successful and why. You can view your social media account's performance metrics in real-time to know which material is worth repeating.
Why do you need MeetEdgar?
Hotjar is software that helps you understand how real people interact with your website by letting you see the heatmaps and recordings of actual users as they use it. You can add feedback widgets to key pages and monitor how customers react. If anything causes confusion or turns people off, you'll find out about it fast.
Apart from this, you can also add popup surveys to know how your customers feel about your site and what they want to see more of. You can even automate the recruitment, scheduling, and hosting of moderated user interviews. This frees you up to focus on what matters most: connecting with users—and collecting their feedback directly.
Why do you need Hotjar?
Optimizely is a powerful web and mobile A/B testing software that helps you understand how users interact with your site, product, or app. Once you know what works, you can improve it. This frees up time to focus on what matters most: connecting with users—and collecting their feedback directly.
It also has Orchestrate, which helps companies streamline their digital workflows and automate manual tasks by connecting their existing tools and systems. It provides a central hub for teams to collaborate, manage projects, and optimize customer experiences across various channels without requiring extensive codings.
Why do you need Optimizely?
Leadfeeder is a B2B sales intelligence tool that helps companies identify potential leads by tracking their website visitors. The tool integrates with popular CRM and marketing automation platforms and provides real-time visitor data, including company names, job titles, and contact information.
It comes with a lead-scoring feature that prioritizes prospects based on their level of engagement with your website and provides email alerts to notify sales teams when high-value leads visit your site. This allows sales teams to engage with prospects who are most likely to convert and to tailor their messaging based on each lead's specific interests and needs.
Why do you need LeadFeeder?
Crystal is a unique tool that uses AI to predict someone's personality based on their online presence. By analyzing social media profiles, email history, and other online content, Crystal can provide a detailed personality assessment that includes a person's strengths, weaknesses, communication style, and preferred modes of interaction.
Crystal offers a browser extension and web application that integrates with popular email and social media platforms like Gmail, LinkedIn, and Slack. This lets users access personality insights and communication tips directly within their preferred tools without switching between multiple applications.
Using Crystal's insights, you can craft more effective emails, deliver more compelling sales pitches, and build stronger relationships with clients and colleagues.
Why do you need CrystalKnows?
SurveyMonkey is an online survey tool that allows individuals and businesses to create and send custom surveys to their audience.
The platform offers a variety of survey question types, including multiple-choice, open-ended, and rating scales. It provides advanced features such as skip logic, randomization, and question piping to help users create more sophisticated surveys.
SurveyMonkey also offers several pre-built survey templates for various use cases, such as customer satisfaction, market research, and employee feedback. You can also integrate it with several third-party applications, such as Salesforce and Microsoft Excel, to allow for streamlined data analysis and reporting.
Why do you need SurveyMonkey?
Clearbit is a data enrichment and intelligence platform that provides businesses with accurate and up-to-date information on their leads, customers, and partners. The platform offers a suite of products that help businesses improve their sales, marketing, and customer success efforts.
Clearbit's flagship product, Enrichment, allows businesses to enhance their lead and customer data with up to 85 data points, including job titles, company sizes, social media profiles, and more. This data can personalize communication, better target marketing efforts, and identify high-value leads.
It also offers a Prospector tool that allows businesses to identify and reach out to new prospects based on specific criteria. The platform's Reveal product provides real-time website visitor identification, allowing businesses to prioritize their follow-up efforts and personalize their outreach.
Why do you need Clearbit?
Zapier is a web-based automation tool that allows businesses to connect different applications and automate workflows. The platform offers integrations with over 3,000 web applications, ranging from popular tools like Gmail and Slack to niche business applications.
Using Zapier, businesses can create "Zaps," automated workflows connecting different applications and triggering actions based on specific triggers. For example, a Zap could automatically create a new lead in a CRM system when you add a new contact to a Google Sheets document.
Zapier's platform also offers several advanced features, including multi-step Zaps, conditional logic, and webhooks, to allow for more complex automation. Using the platform's built-in reporting tools, you can track and analyze their Zaps.
Why do you need Zapier?
The first step is to identify your business goals and the problems you want to solve. You also need to understand which tools can help you achieve those goals. Once you have a clear idea of what tools are available, it's time to find out which ones best suit your needs.
The best way to determine if the tool is right for your business is by testing it yourself. You can use a free trial or even a demo before spending money on any software. Ensure that the tool you choose has an intuitive user interface and does not require specialized knowledge or training to use effectively.
Most growth hacking tools are free from risks until you use them on social platforms. For example, using automation tools on LinkedIn may harm your account.
In conclusion, growth hacking tools can be precious for marketers who want to scale their business and increase revenue. However, it's important to remember that no tool can guarantee conversions or success by itself. Marketers must also be able to showcase the value of their product or service and communicate that effectively to their target audience.
One way to do this is through interactive product demos, which allow potential customers to experience the value of a product firsthand. With Storylane, you can build such interactive demos in no time and use that to boost your conversion rate. Moreover, you can use this to enable your sales team to close deals fast and better by handling product-related objections.
Want to check how you can boost your product conversion with Storylane? Schedule a free demo to get started.