12 Growth Hacking Tools Every Marketer Should Use

Harry McKay
min read
February 28, 2023

You know that growth is key to success as a marketer, but sometimes it can feel like you're hitting a wall. Perhaps you've tried a variety of marketing strategies and tools, but nothing seems to be working.

Many marketers face the same challenge and search for solutions to break through the wall. Fortunately, various growth hacking tools can help you overcome these challenges and drive your business forward.

In this blog post, we will share 11 growth hacking tools that every marketer should use to increase conversions, optimize their marketing strategies, and grow their business.

What are Growth Hacking Tools?

Growth hacking tools refer to software applications and platforms that help businesses and startups grow quickly by leveraging creative and data-driven strategies. These tools aim to optimize various aspects of a company's operations, such as marketing, product development, and customer acquisition

Other tools in this arsenal include data analytics, demo automation, lead generation, social media management and online survey tools, all contributing to streamlined growth strategies

11 Best Growth Hacking Tools in 2023

With the right growth hacking tools, you can improve your marketing campaigns, accelerate your product development process, and increase customer acquisition rates.

Here are the top-rated growth hacking tools to help you achieve your business goals.

1. Heap

Heap is a simple and powerful tool for customer data analytics. It helps you track your digital product usage, find the right customers and make better decisions about your business. With Heap, you can easily visualize user behavior in real-time and create custom reports based on custom events.


It gives a bird-eye view of how your users interact with your website, including which pages they visit, how much time they spend on each page, and which actions they take. With this data, you can make informed decisions on how to improve your conversion rate. Heap also has a robust API that allows you to integrate it into any web application.

In addition, its "Heap Illuminate" feature examines every journey your customers have taken on your site or product so that you can see where they get hung up and what changes would make the experience better.

When do you need Heap?

  • You want to know which features are most used and which are untouched.
  • You want to track the number of clicks on every button on your website.
  • You want to see how your users are navigating your website so that you can refine it for better results.
  • You want to know whether a certain feature is complex for users and, if so, how often other people have the same problem.
  • You want to know what features certain segments of your audience use.

2. PhantomBuster

PhantomBuster offers 200+ code-free tools for automating tasks and extracting data from LinkedIn, Twitter, Instagram, Facebook, and other platforms. PhantomBuster integrates various high-quality tools, which users may combine and customize to suit their preferences.


For example, you could automate lead generation on LinkedIn and get noticed by Instagram users. You might also hire developers from GitHub, receive followers from your competitor's Twitter followers, or even acquire the competitor's Instagram accounts.

Why do you need PhantomBuster?

  • You want to generate leads using LinkedIn and sales navigator.
  • You want to automate tasks on LinkedIn, Twitter, Instagram, and Facebook. You want to get noticed by people in your niche.
  • You want to build an audience and boost your social reach.

3. Storylane

Storylane is a demo builder software that allows you to create interactive product demos in minutes. With this interactive demo, you can showcase the value of your product to potential customers and improve their decision-making process. Storylane also allows you to add clickable hotspots and create interactive videos without hiring a developer.


Moreover, the auto personalization feature helps you create a unique demo for each visitor that visits your website by syncing with your CRM. With advanced analytics, you can visualize how users interact with your demo and use the insights to craft your personalized pitch. This helps shorten your sales cycle as your prospects know exactly what they will get with your product.

After all, if you are offering the right solution to your prospects, why will they refuse?

When do you need Storylane?

  • You have a product and want to showcase its features through a demo.
  • You want to educate your social media followers about the function of your tool.
  • You want to get better conversions from your email outreach, as you can embed demos in the mail to educate and interact with prospects.
  • You want to improve conversions from demo to sale by personalizing it according to the needs of each prospect.
  • You want to train your sales rep better (sales enablement) to close deals faster.
  • You want to onboard new users and improve product adoption (customer success).

4. MeetEdgar

MeetEdgar is a social media management tool that helps users automate their content sharing. Using it, you'll be able to share your evergreen posts more often on Facebook, LinkedIn, and Twitter while freeing up more time for other essential marketing activities.


Unlike other content schedulers, MeetEdgar allows you to load your most important articles once and spread them out over time.

It allows you to see what posts are most successful and why. You can view your social media account's performance metrics in real-time to know which material is worth repeating.

Why do you need MeetEdgar?

  • You want to share your content more often than you do now.
  • You want to free up time for other marketing activities.
  • You want to see what posts are most successful and why.
  • You want to generate and test variations of posts that link to the same content, then schedule how many times per day you want your content posted on each channel.

5. Hotjar

Hotjar is software that helps you understand how real people interact with your website by letting you see the heatmaps and recordings of actual users as they use it. You can add feedback widgets to key pages and monitor how customers react. If anything causes confusion or turns people off, you'll find out about it fast.


Apart from this, you can also add popup surveys to know how your customers feel about your site and what they want to see more of. You can even automate the recruitment, scheduling, and hosting of moderated user interviews. This frees you up to focus on what matters most: connecting with users—and collecting their feedback directly.

Why do you need Hotjar?

  • You want to know what your customers think, feel, and do on your site.
  • You want to improve your conversion rates and support the design decisions you make with data.
  • You want to create user-friendly interfaces that people love using.
  • You want to know what they like and don't like and how you can improve it.
  • You want to see where people drop off when using your website—and why.

6. Optimizely

Optimizely is a powerful web and mobile A/B testing software that helps you understand how users interact with your site, product, or app. Once you know what works, you can improve it. This frees up time to focus on what matters most: connecting with users—and collecting their feedback directly.


It also has Orchestrate, which helps companies streamline their digital workflows and automate manual tasks by connecting their existing tools and systems. It provides a central hub for teams to collaborate, manage projects, and optimize customer experiences across various channels without requiring extensive codings.

Why do you need Optimizely?

  • You want to A/B test different versions of your site or app simultaneously without hiring developers or creating new code for each variation.
  • You want to optimize your digital customer experiences across various channels.
  • You want to reduce manual tasks and errors by automating your digital workflows.
  • You want to improve your business agility by quickly launching and scaling new projects.

7. Leadfeader

Leadfeeder is a B2B sales intelligence tool that helps companies identify potential leads by tracking their website visitors. The tool integrates with popular CRM and marketing automation platforms and provides real-time visitor data, including company names, job titles, and contact information.


It comes with a lead-scoring feature that prioritizes prospects based on their level of engagement with your website and provides email alerts to notify sales teams when high-value leads visit your site. This allows sales teams to engage with prospects who are most likely to convert and to tailor their messaging based on each lead's specific interests and needs.

Why do you need LeadFeeder?

  • You want to identify potential sales leads that are visiting your website.
  • You want to prioritize leads based on their level of engagement with your website.
  • You want to receive real-time email alerts when high-value leads visit your website.
  • You want to tailor your messaging to each lead's specific interests and needs.

8. CrystalKnows

Crystal is a unique tool that uses AI to predict someone's personality based on their online presence. By analyzing social media profiles, email history, and other online content, Crystal can provide a detailed personality assessment that includes a person's strengths, weaknesses, communication style, and preferred modes of interaction.


Crystal offers a browser extension and web application that integrates with popular email and social media platforms like Gmail, LinkedIn, and Slack. This lets users access personality insights and communication tips directly within their preferred tools without switching between multiple applications.

Using Crystal's insights, you can craft more effective emails, deliver more compelling sales pitches, and build stronger relationships with clients and colleagues.

Why do you need CrystalKnows?

  • You want to improve your communication skills and better understand the personalities of the people you interact with.
  • You want to tailor your messaging to resonate better with different personality types.
  • You want to save time by quickly accessing personality insights and communication tips within your email and social media tools.
  • You want to build stronger relationships with clients and colleagues.

9. SurveyMonkey

SurveyMonkey is an online survey tool that allows individuals and businesses to create and send custom surveys to their audience.

The platform offers a variety of survey question types, including multiple-choice, open-ended, and rating scales. It provides advanced features such as skip logic, randomization, and question piping to help users create more sophisticated surveys.


SurveyMonkey also offers several pre-built survey templates for various use cases, such as customer satisfaction, market research, and employee feedback. You can also integrate it with several third-party applications, such as Salesforce and Microsoft Excel, to allow for streamlined data analysis and reporting.

Why do you need SurveyMonkey?

  • You want to conduct market research to understand your target audience and competitors better.
  • You want to evaluate the effectiveness of your products, services, or marketing campaigns.
  • You want to assess employee satisfaction, engagement, and performance.
  • You want to improve decision-making by gathering data and insights from a large group of people.

10. Clearbit

Clearbit is a data enrichment and intelligence platform that provides businesses with accurate and up-to-date information on their leads, customers, and partners. The platform offers a suite of products that help businesses improve their sales, marketing, and customer success efforts.


Clearbit's flagship product, Enrichment, allows businesses to enhance their lead and customer data with up to 85 data points, including job titles, company sizes, social media profiles, and more. This data can personalize communication, better target marketing efforts, and identify high-value leads.

It also offers a Prospector tool that allows businesses to identify and reach out to new prospects based on specific criteria. The platform's Reveal product provides real-time website visitor identification, allowing businesses to prioritize their follow-up efforts and personalize their outreach.

Why do you need Clearbit?

  • You want to enrich your lead and customer data to understand your target audience better and personalize your communication.
  • You want to improve your sales and marketing efforts by identifying high-value leads and reaching out to them with targeted messaging.
  • You want to streamline your prospecting efforts and find new leads that match specific criteria, such as industry, company size, and location.
  • You want to identify and prioritize website visitors in real-time and personalize your outreach efforts to them.

11. Appy Pie Automate

Appy Pie Automate is an innovative integration platform that empowers businesses to automate their processes by linking their favorite apps and services without any coding requirement. With support for over hundreds of popular web applications, including major platforms like Gmail, Slack, and now featuring Mindbody integrations, Appy Pie brings a new level of integration across a wide array of tools.

With Appy Pie Automate, companies can set up Connects that automatically perform actions in response to certain triggers. For instance, you could design a Connect to add a new subscriber to an email marketing list the moment a new lead is captured in your CRM. This capability not only streamlines workflow but also enhances efficiency by minimizing manual data entry and task management.

Why do you need Appy Pie Automate?

  • You're aiming to save time by setting up automation for routine tasks. This streamlines your workflow, cutting down on repetitive manual work.
  • You aim to smoothly connect apps without native integrations, streamlining data transfer and simplifying operations.
  • You need custom automation flows for specific business needs.
  • You seek to optimize resource use by reducing manual data entry and task management, focusing efforts on strategic activities.
  • You're looking to improve team collaboration with automated notifications, keeping everyone updated on important changes.

12. Zapier

Zapier is a web-based automation tool that allows businesses to connect different applications and automate workflows. The platform offers integrations with over 3,000 web applications, ranging from popular tools like Gmail and Slack to niche business applications.


Using Zapier, businesses can create "Zaps," automated workflows connecting different applications and triggering actions based on specific triggers. For example, a Zap could automatically create a new lead in a CRM system when you add a new contact to a Google Sheets document.

Zapier's platform also offers several advanced features, including multi-step Zaps, conditional logic, and webhooks, to allow for more complex automation. Using the platform's built-in reporting tools, you can track and analyze their Zaps.

Why do you need Zapier?

  • You want to connect different applications that don't have native integrations and transfer data between them automatically.
  • You want to create custom workflows that trigger actions based on specific events or conditions.
  • You want to improve collaboration and communication across different teams or departments by automating notifications and updates across different applications.

Also know the best product marketing tools.

Frequently Asked Questions

1. How to select the best growth hacking tool that I need?

The first step is to identify your business goals and the problems you want to solve. You also need to understand which tools can help you achieve those goals. Once you have a clear idea of what tools are available, it's time to find out which ones best suit your needs.

2. What should I look for when selecting a growth hacking tool?

The best way to determine if the tool is right for your business is by testing it yourself. You can use a free trial or even a demo before spending money on any software. Ensure that the tool you choose has an intuitive user interface and does not require specialized knowledge or training to use effectively.

3. What are the risks and potential downsides of using growth hacking tools?

Most growth hacking tools are free from risks until you use them on social platforms. For example, using automation tools on LinkedIn may harm your account.

Wrapping up

In conclusion, growth hacking tools can be precious for marketers who want to scale their business and increase revenue. However, it's important to remember that no tool can guarantee conversions or success by itself. Marketers must also be able to showcase the value of their product or service and communicate that effectively to their target audience.

One way to do this is through interactive product demos, which allow potential customers to experience the value of a product firsthand. With Storylane, you can build such interactive demos in no time and use that to boost your conversion rate. Moreover, you can use this to enable your sales team to close deals fast and better by handling product-related objections.

Want to check how you can boost your product conversion with Storylane? Schedule a free demo to get started.

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"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."


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