Integrate Google Calendar with HubSpot to schedule meetings

Quick summary

This tutorial shows how to integrate Google Calendar with HubSpot using a Zapier automation so that new calendar events automatically create or update contacts in HubSpot. By connecting these two tools, sales and marketing teams can schedule meetings and keep their CRM records in sync without manual data entry.

Steps

1. Log in to Zapier, click "Create," and select "Zaps" to start a new automation.
2. Click "Trigger" and select Google Calendar as the trigger app.
3. Choose a trigger event, such as "New Event," to define what kicks off the Zap.
4. Authorize Zapier to access your Google Calendar account.
5. Select the specific calendar to monitor for new events.
6. Run a test to ensure Zapier detects new events in the selected calendar.
7. Set HubSpot as the action app in your Zap.
8. Select an action event, such as "Create or Update Contact," to define what HubSpot does.
9. Connect your HubSpot account to Zapier by authorizing access.
10. Map event details from Google Calendar — such as event title, time, and location — to the corresponding HubSpot fields.
11. Run a final test to confirm the entire Zap works correctly end to end.
12. Click "Publish" to activate the automation and go live.