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How to Track LinkedIn Post Performance

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To track the performance of your LinkedIn posts, you can use LinkedIn’s built-in analytics tools, which provide key metrics to evaluate your engagement and reach. Here are the steps to track post performance:

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  1. Navigate to your profile and locate the post you want to track.
  2. Select 'View Profile'.
  3. Scroll down to the 'Analytics' section.
  4. Select the 'Impressions' button to view the total number of times the post has been viewed.
  5. You will have access to metrics such as 'Impressions' and 'Engagements'. Click 'Show results'.
  6. Impressions measure how many times your content was shown to users.
  7. These steps should help you effectively monitor and analyze how well your content is performing on LinkedIn.
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