How to Sync Pipedrive Contacts with Mailchimp Audiences using Zapier

Updated on:

April 6, 2026

By:

Use this interactive demo to learn how to sync your Pipedrive contacts with Mailchimp audiences through Zapier.

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Synchronizing Pipedrive contacts with Mailchimp audiences using Zapier is an efficient way to keep your email marketing lists up to date. Here's how you can set it up:

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From your 'Zapier' dashboard, select 'Zap'.
Click on the 'Trigger' field to select the event.
Search and select 'Pipedrive' as your trigger app.
Select 'New Person' as you trigger the event.
Log in to your Pipedrive account and grant Zapier access.
Hit 'Test trigger' to test the connection to fetch sample contact data from Pipedrive.
Choose 'Mailchimp' as the action app.
Select 'Add/Update Subscriber' to ensure new contacts are added and existing ones are updated.
Log in to your Mailchimp account and grant Zapier access.
Customize the action details and click 'Continue'.
Click 'Test step'.
Once the test is successful, click 'Publish'.

📌 Why this matters

This automation eliminates the tedious manual work of constantly updating your email lists whenever you add new leads or customers in your CRM. You'll maintain clean, current audiences without data entry errors or forgotten updates.

Beyond basic list management, this sync creates a unified customer journey where sales activities in Pipedrive automatically trigger relevant email sequences in Mailchimp. Your marketing campaigns become more targeted since subscriber data reflects real-time sales pipeline changes, allowing you to send different messaging to prospects versus closed customers.

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