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- On the top menu, click Admin.
- In the left sidebar, click Webhooks.
- At the top of the page, click New Webhook.
- In the webhook setup window, enter a name for the webhook.
- In the URL field, enter the web service endpoint you want to use.
- If needed, click Insert Token to add a token to the URL.
- If you want to send data in the request body, enter it in the Template field.
- Select the Request Token Encoding, Response Type, and Request Type for the webhook.
- Click Create.
How to Set Up Webhook in Marketo
Try this guided demo to learn how to set up webhook in Marketo.
📌 Why this matters
Setting up webhooks lets you automatically send lead data, form submissions, and campaign triggers to external systems like your CRM, analytics platforms, or custom applications in real-time. Beyond simple data syncing, webhooks transform Marketo into a central hub that can orchestrate complex workflows across your entire marketing stack. When a prospect reaches a specific score or completes a key action, you can instantly update inventory systems, trigger personalized SMS campaigns, or alert sales reps—creating seamless experiences that would otherwise require manual intervention or delayed batch processing.
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