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- In My Marketo, click Admin.
- Under Integrations, click Launchpoint
- On the top menu of Installed Services, click New, then select New Service.
- In the New Service window, enter a display name.
- In the Service dropdown, select LinkedIn Matched Audiences.
- Click Create.
- In the LinkedIn Matched Audiences window, click Authorize.
- Sign in to your LinkedIn account.
- Review the requested permissions, then click Allow.
- Back in Marketo, review the connected LinkedIn account.
- Click Create.
- Confirm the service appears in Installed Services with an Active status.
How to Integrate Marketo with LinkedIn
Try this interactive demo to learn how to integrate Marketo with LinkedIn.
📌 Why this matters
Why This Matters
This integration lets you push Marketo audiences directly to LinkedIn for targeted advertising, eliminating manual list uploads and reducing campaign launch time from hours to minutes. Beyond the convenience, it creates a feedback loop where LinkedIn engagement data flows back to Marketo, enriching your lead scoring and segmentation. You can automatically suppress converted customers from ad campaigns while simultaneously building lookalike audiences from your highest-value prospects, turning your marketing automation database into a dynamic advertising engine.
Your product deserves an interactive demo
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