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- On the top menu, click Admin.
- In the left sidebar, click Munchkin.
- Under Tracking Code Type, select Asynchronous.
- Copy the JavaScript tracking code shown for your account.
- Add the tracking code to the <head> section of the web pages you want to track.
How to Set Up Munchkin Tracking in Marketo
Use this interactive demo to learn how to set up munchkin tracking in Marketo.
📌 Why this matters
Why this Matters
Setting up Munchkin tracking lets you capture anonymous visitor behavior on your website, turning unknown traffic into actionable lead intelligence. You'll see which pages prospects visit before they convert, how they navigate your site, and when they return. This behavioral data automatically flows into lead scoring and nurturing campaigns, so you can prioritize hot prospects and send targeted content based on their actual interests. The tracking works retroactively too—once someone fills out a form, you'll see their entire browsing history leading up to that moment.
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