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- In My Marketo, click Database.
- In the left sidebar, right-click Segmentations, then click New Segmentation.
- Enter a name and description for your segmentation, then click Create.
- In the left sidebar, click the segmentation you created to open the draft segment.
How to Segment Database in Marketo
Follow this interactive demo to learn how to segment your database in Marketo.
📌 Why this matters
Why This Matters
Database segmentation transforms your marketing from spray-and-pray to surgical precision. You can deliver personalized content that speaks directly to each audience's pain points, dramatically improving engagement rates and conversions. Beyond basic targeting, segments become the foundation for sophisticated automation workflows that nurture leads differently based on their profile. This creates a compounding effect where better segmentation leads to more relevant interactions, which generate better data, which enables even more precise segmentation over time.
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