How to Search Keywords Locally in Semrush

Updated on:

May 11, 2026

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Use this interactive demo to learn how to find local keywords using Semrush's Keyword Magic Tool.

Quick summary

Local keyword research in Semrush lets you discover geo-targeted search terms by filtering results within the Keyword Magic Tool by country or region. This step-by-step process helps SEO professionals and marketers uncover location-specific keyword opportunities to improve local search visibility.

Steps

From the main menu, select the Keyword Magic Tool.
Enter a seed keyword related to your niche or topic into the search bar.
Choose the desired geographic location or country from the location filter options.
Examine the list of local keywords returned based on the chosen geographic area.

📌 Why this matters

Local keyword research is essential for businesses targeting customers in specific cities, regions, or countries. Semrush's Keyword Magic Tool lets SEO professionals filter keyword data by geographic location, surfacing high-intent, location-specific search terms that broad keyword tools miss. By identifying local search demand, marketers can build more targeted content strategies, improve local SEO rankings, and drive more qualified organic traffic. This capability gives businesses a competitive edge in local search results where relevance and geographic precision directly impact visibility and conversions.

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