How to Repurpose Blog Content for Social Media Using Buffer

Quick summary

Repurposing blog content for social media using Buffer lets you extend the reach of existing articles without creating content from scratch. By copying key blog highlights into Buffer's Create Post panel, formatting the text, adding a featured image, and queuing the post, you can publish platform-ready social content in just a few steps.

Steps

1. Review your blog content and identify the key highlights you want to repurpose, then copy those sections one by one.
2. Open Buffer's Create Post panel and paste the copied blog content into the text box.
3. Format the text to match your style — adjust spacing, capitalize key phrases, or add emojis as needed.
4. Click the Upload tab and select an image file to attach — consider using the blog's featured image for visual consistency.
5. Review your completed post, then click 'Add to Queue' or 'Save As Draft' to schedule it.
6. Once submitted, your repurposed blog content will appear as a new social media post in your Buffer queue.