How to Reconnect Social Accounts in Buffer

Updated on:

May 12, 2026

By:

Use this interactive demo to learn how to reconnect a disconnected social account in Buffer.

Quick summary

Reconnecting a social account in Buffer restores your ability to schedule and publish content without interruption. This process takes under a minute using the Manage Channels settings in Buffer's Publish tab.

Steps

On Buffer's Publish tab, go to the bottom-left corner and tap Manage Channels.
Find the specific social account you want to reconnect, then click the More Options button next to it.
Select Refresh Connection to proceed with restoring the account link.
Click Give Access to accept the terms and grant the necessary permissions.
The selected social account will now be successfully reconnected to Buffer.

📌 Why this matters

Keeping social accounts connected in Buffer is essential for uninterrupted social media scheduling and publishing. When a platform like Pinterest or Instagram revokes access, Buffer's Reconnect Social Accounts feature lets users restore the connection in seconds — no need to delete and re-add the channel. This reduces downtime for social media managers and ensures scheduled posts continue publishing on time. For teams managing multiple channels, a fast and reliable reconnection flow directly protects content consistency and campaign performance.

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