How to Preview the Link Cards in Hootsuite

Updated on:

May 12, 2026

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Use this interactive demo to learn how to preview link cards for any social platform in Hootsuite.

Quick summary

Hootsuite's link card preview feature lets you see exactly how your shared URLs will appear on each social media platform before publishing. Using the Composer panel, you can select a target platform and instantly view the link card alongside its caption.

Steps

Inside Hootsuite's Composer panel, tap the 'Publish To' menu to get started.
Select the social media platform where you wish to preview the link cards, then tick the checkbox beside it.
After completing these steps, the link card preview will be displayed along with the corresponding captions.

📌 Why this matters

Previewing link cards in Hootsuite before publishing helps social media managers ensure that shared URLs render correctly — with the right image, title, and description — on every platform. Broken or poorly formatted link cards can reduce click-through rates and undermine brand credibility. Hootsuite's built-in link card preview inside the Composer panel eliminates guesswork, allowing teams to catch formatting issues early and deliver polished, on-brand posts across all social channels without leaving the dashboard.

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