Quick summary
Buffer's Analyze tool lets you measure reach versus engagement for any connected social channel by switching between Metrics Insights views. To calculate the engagement rate relative to reach, divide total Page & Post Engagements by total Post Reach and multiply by 100.
Steps
- Go to the top menu bar and click Analyze.
- Select the channel (e.g., Facebook) whose data you want to measure.
- Find the Metrics Insights section and open its drop-down menu.
- Choose Page & Post Engagements from the list of options.
- Hover your cursor over the relevant bar in the graph and record the value as your engagement rate.
- Open the drop-down menu again to switch metrics.
- Select Post Reach from the available choices.
- Hover over the corresponding bar in the graph and record the value as your reach.
- Divide the total engagement rate by the total reach, then multiply by 100 to get your reach versus engagement measurement.
