How to Manage the Email Frequency in SendGrid

Quick summary

This tutorial shows how to manage email frequency in SendGrid Automations by editing the Send Delay settings for each step in a marketing workflow. You can set a custom number of hours or days between emails to control exactly when subscribers receive each message in your automation sequence.

Steps

1. On the SendGrid main dashboard, navigate to the left-side panel and click Marketing.
2. Select Automations from the list of options.
3. Find and select the automation you want to edit.
4. Scroll down to the automation workflow section, then click the Pencil icon inside the Send Delay tab.
5. Adjust the email frequency by specifying your preferred number and period of delay — choose day or hour and provide a specific number.
6. Click Update and proceed to the next Send Delay tab; repeat the same steps until you reach the last email content.
7. Click Save to apply the changes and enable the new email frequency settings for your SendGrid automation.