How to Integrate WordPress with Mailchimp

Updated on:

May 11, 2026

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Use this interactive demo to learn how to connect your WordPress site to Mailchimp in minutes.

Quick summary

Integrating WordPress with Mailchimp lets you sync your site's audience directly with your email marketing platform. This connection is set up through the Connections tab in your WordPress dashboard's Tools menu, requiring only your Mailchimp login credentials.

Steps

Go to your WordPress dashboard and click 'Tools' on the left-side menu.
Click the 'Connections' tab.
Under 'Manage connections', find Mailchimp and click 'Connect'.
Input your Mailchimp login details in the fields provided.
Click 'Log in' to authorize the connection.
Your WordPress and Mailchimp integration is now complete.

📌 Why this matters

Connecting WordPress with Mailchimp allows site owners to automatically sync subscribers and audience data between their website and email marketing platform, eliminating manual list management. This integration enables WordPress users to build targeted email campaigns, grow their mailing lists, and automate audience engagement directly from their existing WordPress dashboard. For bloggers, publishers, and small business owners, linking WordPress to Mailchimp is one of the fastest ways to turn site visitors into engaged email subscribers.

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