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How to Integrate SurveyMonkey with Salesforce

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect SurveyMonkey responses directly to Salesforce via Zapier.

Quick summary

This tutorial shows how to integrate SurveyMonkey with Salesforce using Zapier by creating a Zap that automatically sends survey response data into Salesforce as a triggered action. Connecting these two platforms eliminates manual data entry and keeps your CRM records in sync with incoming survey results in real time.


Steps

  1. Navigate to the left-side panel and click 'Create'.
  2. Select 'Zaps' from the list of options.
  3. Click 'Trigger' to start the integration process.
  4. Search for 'SurveyMonkey' and select it from the suggested results.
  5. Choose your preferred 'Trigger Event'.
  6. Tap 'Sign In' and log into your SurveyMonkey account.
  7. Specify the data center of your SurveyMonkey account, then click 'Yes, Continue to SurveyMonkey'.
  8. Click 'Authorize' to proceed.
  9. Provide the information needed to configure the Trigger.
  10. Click 'Continue' to run your inputs and test the Trigger.
  11. Tap 'Continue' to advance to the Action setup.
  12. Search for 'Salesforce' and choose it as the Action app.
  13. Open the drop-down menu and specify the 'Action Event' you want to use.
  14. Tap 'Sign In' and log into your Salesforce account.
  15. Choose your preferred Salesforce Environment, then click 'Yes, Continue to Salesforce'.
  16. Click 'Allow' to agree to the terms and grant the necessary permissions.
  17. Fill out all input fields with the required information one by one.
  18. Click 'Continue' to publish and activate the integration.
  19. Your SurveyMonkey account is now fully integrated with Salesforce.

📌 Why this matters

Integrating SurveyMonkey with Salesforce via Zapier allows teams to automatically push survey response data into their CRM without any manual effort. This SurveyMonkey-Salesforce integration ensures that every new survey submission instantly creates or updates a Salesforce record, keeping sales and customer success teams informed in real time. By automating this data flow, organizations eliminate transcription errors, reduce response time, and unlock actionable insights from customer feedback directly inside Salesforce.
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