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All Tutorials /Hootsuite

How to Integrate Bitly with Hootsuite Using Zapier

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to integrate Bitly with Hootsuite using Zapier.

‍

‍

It is very easy to integrate Bitly with Hootsuite using Zapier. Here’s a short guide on how to do it:

‍

  1. Go to the left-side panel, then click 'Create'.
  2. Select 'Zaps' from the list of options.
  3. Following that, click the 'Trigger' tab to start the integration process.
  4. Search for 'Bitly' and select it from the recommended matches.
  5. Next, specify your preferred 'Trigger Event'.
  6. Tap 'Sign In' afterwards and then log into your Bitly account.
  7. Subsequently, read the corresponding terms and tap 'Allow' to grant the necessary permissions.
  8. Provide all the required information to set up the Trigger properly.
  9. Once done, click 'Continue' to run your input and test the Trigger.
  10. Click 'Continue' one more time to proceed further.
  11. Following that, search for 'Hootsuite' and choose it as the Action app.
  12. Next, click the drop-down menu and pick the specific 'Action Event' you prefer to execute.
  13. Click 'Sign In' afterwards and then log into your Hootsuite account.
  14. Subsequently, click 'Allow' to accept the terms and grant the necessary permissions.
  15. One by one, fill out the input fields with the required details.
  16. Once done, click 'Continue' to publish the integration.
  17. After completing these steps, your Bitly account will be integrated with Hootsuite based on your input.

📌 Why this matters

This integration automatically shortens your social media links while tracking their performance across campaigns. When you schedule posts, Bitly URLs are generated seamlessly without manual intervention, maintaining consistent branding through custom domains.

The real advantage lies in unified analytics—you can trace click-through rates back to specific social posts and campaigns, revealing which content drives actual engagement versus vanity metrics. This eliminates the tedious workflow of manually shortening links, copying them into posts, then cross-referencing performance data from multiple platforms to understand what actually converts your audience.

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