Quick summary
This walkthrough shows how to design a gender-balanced survey in SurveyMonkey by adding inclusive gender response options, using demographic screening questions, and selecting the right question formats to collect equal, actionable data. Following these steps ensures your survey sample is representative and your results can be segmented and analyzed by gender.
Steps
- Navigate to your desired survey and click the ellipsis icon next to the survey title.
- From the drop-down menu, select 'Edit survey'.
- In the Design Survey view, add response options such as "Male," "Female," and optionally "Non-binary/Other" to be inclusive.
- Set the question type to Multiple Choice.
- Protect participant privacy by providing only the necessary gender options — avoid collecting unneeded personal data.
- Use a variety of question formats to keep participants engaged and gather data that is useful and actionable.
- Include close-ended questions to produce quantifiable data that can be easily analyzed and displayed in a chart or graph.
- Add demographic screening questions at the beginning of the survey to filter participants by gender, then click 'Preview survey'.
- Review the survey preview and click 'Continue' once satisfied.
- Select a sharing method to distribute your survey and begin collecting responses.
