How to Find Long Tail Keywords in Semrush

Quick summary

The Keyword Magic Tool in SEMrush lets you find long-tail keywords by filtering for low search volume, low difficulty, and longer phrases — helping you target niche audiences with less competition. This step-by-step walkthrough shows exactly how to apply each filter to surface the most relevant low-competition keyword opportunities for your SEO strategy.

Steps

1. Go to the Keyword Research section in the main menu and select Keyword Magic Tool.
2. Enter a broad keyword related to your niche or topic into the search bar.
3. Apply filters to narrow down results to long-tail keywords.
4. Set a lower search volume range to find long-tail keywords with specific search volumes.
5. Filter for keywords with lower keyword difficulty to find less competitive options.
6. Use the Keyword Length filter to select longer phrases, typically containing 3 or more words.
7. Select Questions in the Keyword Magic Tool filter to find keywords phrased as questions.
8. By following these steps, you can effectively find and leverage long-tail keywords using SEMrush to enhance your SEO strategy and target niche audiences.