Quick summary
The Keyword Magic Tool in SEMrush lets you find long-tail keywords by filtering for low search volume, low difficulty, and longer phrases — helping you target niche audiences with less competition. This step-by-step walkthrough shows exactly how to apply each filter to surface the most relevant low-competition keyword opportunities for your SEO strategy.
Steps
- Go to the Keyword Research section in the main menu and select Keyword Magic Tool.
- Enter a broad keyword related to your niche or topic into the search bar.
- Apply filters to narrow down results to long-tail keywords.
- Set a lower search volume range to find long-tail keywords with specific search volumes.
- Filter for keywords with lower keyword difficulty to find less competitive options.
- Use the Keyword Length filter to select longer phrases, typically containing 3 or more words.
- Select Questions in the Keyword Magic Tool filter to find keywords phrased as questions.
- By following these steps, you can effectively find and leverage long-tail keywords using SEMrush to enhance your SEO strategy and target niche audiences.
