How to Embed HubSpot Form in WordPress

Quick summary

This tutorial shows you how to embed a HubSpot form in WordPress by retrieving the form's shortcode from HubSpot and pasting it into a Custom HTML block in the WordPress editor. Once published, your HubSpot form will appear live on your WordPress page or post, capturing leads directly into your CRM.

Steps

1. Navigate to Marketing > Forms in your HubSpot account.
2. Click on Actions to reveal a dropdown menu for your selected form.
3. Use the share option to view the form's shortcode.
4. Copy the code displayed in the share panel.
5. Open your WordPress page or post and click the + icon to add a new block.
6. Select the Custom HTML block from the block options.
7. Paste the shortcode into the Custom HTML block.
8. Click Update to Publish your page or post with the embedded form.