How to Duplicate Posts for Different Platforms in Buffer

Quick summary

Buffer's Duplicate Posts feature lets you instantly copy an existing post and distribute it across multiple social media accounts, saving time on cross-platform content scheduling. You can customize text, hashtags, and images for each platform before adding the duplicated post to your queue.

Steps

1. Go to Publish in the top menu.
2. Find the post in the Queue or Calendar view.
3. Click the ellipsis (⋮) icon, then select Duplicate.
4. Select additional social media accounts for the duplicated post.
5. Customize content — edit text, hashtags, or images for each platform.
6. Click the dropdown arrow next to Add to Queue to reveal additional scheduling options.
7. Click Share Next to finalize and schedule your post.