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All Tutorials /Amplitude

How to Define Experiment Goals in Amplitude

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to define experiment goals in Amplitude.

‍

‍

It is very easy to define experiment goals on Amplitude. Here’s a short tutorial on how to do it:

‍

  1. Inside Amplitude's Experiment Editor, find the Goal tab and click its corresponding 'Pencil' button.
  2. After that, go to the left-side panel and click the 'Define the Goal' menu.
  3. Tap 'Create a Custom Metric'. If you already have metrics in place, tap 'Select Metric' instead and pick the option you prefer to use.
  4. Following that, go to the Metric Editor panel. Tap the Title field and type your preferred metric name. At the same time, add a short description right below it.
  5. Specify your preferred 'Metric Type' and 'Event'. Simply tap their respective menus and pick your preferred options.
  6. Once done, tap 'Save and Close'.
  7. Review the goal, then tap 'Save'.
  8. After completing these steps, your experiment goals in Amplitude will be defined accordingly.

📌 Why this matters

Defining clear experiment goals transforms your A/B tests from simple traffic splits into precise measurement instruments. You can track exactly what success looks like, whether that's conversion rates, user engagement, or revenue metrics. Beyond basic measurement, well-defined goals create a shared understanding across teams about what you're optimizing for.

This prevents the common trap of cherry-picking favorable metrics after seeing results, which undermines statistical validity. Your experiments become more focused, your results more trustworthy, and your product decisions backed by reliable data rather than wishful thinking.

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