Quick summary
The Google UTM Parameter Builder lets marketers generate campaign URLs with UTM codes that track traffic source, medium, and campaign name in Google Analytics 4. By filling in a few fields and copying the generated URL, teams can accurately attribute traffic from any channel without writing code.
Steps
- Turn the GA4 toggle ON to enable GA4-compatible UTM parameter generation.
- Enter the landing page URL where you want to send your traffic.
- Enter the traffic source (e.g. newsletter, social media, or email) in the campaign source field.
- Enter the traffic medium (e.g. email, banner ad, or CPC) in the campaign medium field.
- Enter the campaign name to identify this specific marketing campaign.
- Copy the generated URL with UTM codes to use in your campaign links.
