How To Create UTM Codes in Google Analytics

Quick summary

The Google UTM Parameter Builder lets marketers generate campaign URLs with UTM codes that track traffic source, medium, and campaign name in Google Analytics 4. By filling in a few fields and copying the generated URL, teams can accurately attribute traffic from any channel without writing code.

Steps

1. Turn the GA4 toggle ON to enable GA4-compatible UTM parameter generation.
2. Enter the landing page URL where you want to send your traffic.
3. Enter the traffic source (e.g. newsletter, social media, or email) in the campaign source field.
4. Enter the traffic medium (e.g. email, banner ad, or CPC) in the campaign medium field.
5. Enter the campaign name to identify this specific marketing campaign.
6. Copy the generated URL with UTM codes to use in your campaign links.