How to Create Net Promoter Score in SurveyMonkey

Updated on:

April 6, 2026

By:

Madhav Bhandari

Use this interactive demo to learn how to create a Net Promoter Score survey in SurveyMonkey.

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Creating a Net Promoter Score (NPS) survey in SurveyMonkey is straightforward. Here’s a step-by-step guide:

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Click on the 'Create Survey' button on the dashboard.
In the 'Design Survey' tab, go to the 'Build' menu and select 'Net Promoter Score' by clicking the 'Add' button.
The default NPS question in SurveyMonkey will look like this.
Once you have added the NPS, click 'Save'.
Click 'Preview survey' to make sure it looks good.
Click 'Continue' to send the survey.
In the 'Collect Response' tab, select the method you want to send your survey.
Click 'Copy' to share your NPS survey.
Go to 'Survey Options' to customize settings such as language, survey end message, and email notifications.
After collecting responses, go to 'Analyze Results' to see the NPS calculation automatically done by SurveyMonkey.

📌 Why this matters

Creating an NPS survey gives you a standardized metric to track customer loyalty and predict business growth. You can benchmark against industry standards and identify promoters who become your best referral sources.

The real power lies in segmenting responses by customer type, purchase history, or demographics to uncover which specific experiences drive loyalty. This targeted insight lets you prioritize improvements that actually move the needle on retention and revenue, rather than guessing what matters most to different customer segments.

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