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- On the top menu, click Admin,
- Under Database Management, click Field Management.
- On the top menu, click New Custom Field.
- In the New Custom Field window, select a field type.
- Enter a name for the field.
- Enter an API name.
- Click Create.
How to Create Custom Fields in Marketo
Use this step-by-step demo to learn how to create custom fields in Marketo.
📌 Why this matters
Why This Matters
Custom fields let you capture and segment leads based on data points that matter to your business beyond the standard name, email, and company information. You can track everything from product preferences to budget ranges to specific pain points. The real power emerges when you connect these fields to your lead scoring and nurturing campaigns. Instead of sending generic content to everyone, you can create highly targeted workflows that respond to the unique characteristics you've captured, dramatically improving conversion rates and customer experience.
Your product deserves an interactive demo
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