1. On the main menu, click Marketing Activities.
2. On the left-side pane, open the folder where you want to create the event program.
3. Right-click the folder, then select New Program.
4. In the New Program window, enter the program name.
5. Under Program Type, select Event.
6. Under Channel, select the appropriate event channel.
7. Add an optional description if needed.
8. Click Create.