How To Create A Sender Identity On SendGrid

Updated on:

April 6, 2026

By:

Madhav Bhandari

Use this interactive demo to learn how to create a sender identity on SendGrid.

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Here’s a step-by-step tutorial on how to create a sender identity on SendGrid:

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Login to your SendGrid account.
You will find the option to create a Sender Identity from the dashboard itself.
Or else you can also find it under Marketing > Single Sends.
Select "Create sender identity" from the dashboard.
Enter the sender's identity and click on Create.
You will need to head to your email inbox to activate the newly created sender.

📌 Why this matters

Creating a sender identity lets you send marketing emails from a verified address that recipients will trust and recognize. Beyond basic email delivery, this setup establishes your domain's reputation with email providers, significantly improving your inbox placement rates.

Without verified sender identities, your campaigns often land in spam folders regardless of content quality. The verification process also enables advanced features like branded tracking links and custom authentication, which boost both deliverability and professional credibility with your audience.

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