How to Create a Newsletter in HubSpot

Updated on:

May 8, 2026

By:

Use this interactive demo to learn how to build and send a newsletter email in HubSpot.

Quick summary

HubSpot's email marketing tool lets you create a newsletter from a ready-made template using a drag-and-drop editor, then personalize and send it to a targeted recipient list in minutes. This step-by-step workflow covers everything from choosing the email type to reviewing and dispatching your campaign.

Steps

Go to Marketing > Email.
Click on Create email.
Select Regular as the email type.
Pick the Newsletter template to build your newsletter.
Use the drag-and-drop elements on the left to build your newsletter content.
Set a catchy Subject line.
Personalize the email with tokens for a better touch.
Move to the Send or schedule tab.
Choose the recipient list for your newsletter.
Review and send your newsletter.

📌 Why this matters

HubSpot's built-in email marketing tool allows teams to create, personalize, and send professional newsletters without leaving their CRM. By combining a drag-and-drop editor with contact list targeting and personalization tokens, HubSpot eliminates the need for separate email platforms and keeps campaign data tied directly to contact records. This means marketers can track engagement, segment audiences, and optimize future campaigns — all from a single platform. For teams looking to scale email outreach efficiently, HubSpot's newsletter creation workflow is a measurable step toward higher open rates and stronger subscriber relationships.

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