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How To Create A Form In Pipedrive

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build and embed a web form in Pipedrive.

Quick summary

Pipedrive's Web Forms feature lets sales teams capture leads directly into their CRM pipeline without any coding. You can create a form, customize its fields using pre-built templates, and share or embed it anywhere in minutes.


Steps

  1. Go to the Leads tab from the left sidebar menu.
  2. Locate and open the Web Forms option.
  3. Note that you may be prompted to subscribe to this feature.
  4. Click on the + Try Web Forms button to get started.
  5. Choose from the available templates — these can be edited later, so pick the one that suits you best.
  6. Click on Create form to confirm your template selection.
  7. Review the form editor, which displays all current fields and customization options.
  8. Click the (+) icon between items to add a new field to your form.
  9. Select the field type and name, then click Save to apply the change.
  10. Once your form is complete, click Save at the top right to publish your changes.
  11. Your web form is now active in Pipedrive and will automatically reflect any updates where it is embedded.
  12. Use the three dotted icon next to the form and click Share and embed to distribute your form.
  13. Copy the embed link or follow the provided instructions to share via other methods.

📌 Why this matters

Pipedrive's Web Forms feature enables sales and marketing teams to capture inbound leads directly into their CRM pipeline without any manual data entry or third-party tools. By embedding a customizable lead capture form on any website or landing page, businesses can ensure every prospect submission is instantly visible in Pipedrive and tied to the right pipeline stage. This eliminates lead leakage, reduces response time, and keeps all contact data centralized for faster follow-up. For teams evaluating Pipedrive, Web Forms represent a key automation touchpoint that connects top-of-funnel lead generation directly to sales workflows.
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