How to Connect WhatsApp to HubSpot

Updated on:

May 11, 2026

By:

Use this interactive demo to learn how to integrate WhatsApp as a messaging channel in HubSpot.

Quick summary

This demo shows how to connect WhatsApp to HubSpot by navigating to the Inboxes settings and completing the channel authorization flow. Once linked, teams can manage WhatsApp conversations directly inside HubSpot's inbox and help desk.

Steps

Locate the Settings icon on the top right of HubSpot.
Navigate to the left sidebar menu, find Inbox & Help Desk, and click on Inboxes.
Click the button labeled Connect a channel.
Choose WhatsApp from the available channel options.
Click Continue with WhatsApp to initiate the connection process.
Grant permission and access to your WhatsApp account to complete the setup.

📌 Why this matters

Connecting WhatsApp to HubSpot allows sales and support teams to manage WhatsApp conversations directly inside their CRM, eliminating the need to switch between platforms. With WhatsApp being one of the world's most widely used messaging apps, this integration helps businesses meet customers on their preferred channel while keeping all communication tracked and centralized. Teams can automate responses, log message history, and route conversations through HubSpot's inbox tools, improving response times and customer satisfaction. This setup is essential for any business looking to scale conversational marketing and support through WhatsApp without leaving HubSpot.

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