1. On the main menu, click Admin.
2. Click Launch Point, then click the New drop-down and select New Service.
3. Enter a Display Name for your service, select the Facebook Lead Ads service from the drop-down, and click Create.
4. Open a new tab and log in to Facebook using the account you want to use for the integration.
5. Go back to Marketo and click Authorize.
6. If prompted, click OK to accept the Marketo app installation into Facebook.
7. You’ll notice you are now authorized. Click Next.
8. Select the page(s) you want Marketo to pull Facebook Lead Ads from and click Next.
9. To accept the default Facebook-to-Marketo field mappings, simply click Create.