A demo on your website is just the start. Discover a dozen other marketing use cases • May 26
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All Tutorials /Wordpress

How to Change Link Color in WordPress

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to customize your WordPress site's link color in a few clicks.

Quick summary

Changing the link color in WordPress is done through the Site Editor under Styles, requiring no code or plugins. This built-in customization lets you match your link appearance to your brand in under a minute.


Steps

  1. Navigate to your WordPress site and click 'Edit site'.
  2. Click the ellipsis icon located at the upper right corner of the site editor.
  3. Select 'Styles' from the menu.
  4. Click 'Links' to expand link-related style options.
  5. Select 'Colors' within the Links settings.
  6. Choose and click 'Link' to target the specific link color setting.
  7. Click on the color you want to apply to your links.
  8. Once satisfied with your link color choice, click 'Save' to apply the changes.

📌 Why this matters

Customizing link color in WordPress is a key part of maintaining a consistent and professional brand identity on your website. WordPress's built-in Site Editor makes it possible to change link colors globally without writing any CSS or installing plugins. This feature gives site owners full visual control over how hyperlinks appear to readers, improving both aesthetics and user experience. For bloggers, small businesses, and content creators using WordPress, mastering the Styles panel is essential for a polished, on-brand site design.
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