How to Add UTM Parameters to Links in Buffer

Quick summary

Buffer's UTM parameter feature lets you automatically append campaign tracking tags to every link in your social posts, giving you precise Google Analytics data on which channels and campaigns drive traffic.

Steps

1. On Buffer's Publish tab, click the Channel Settings icon next to the name of your selected social media account.
2. Tap the General tab to proceed into account settings.
3. Find Enable Campaign Tracking under Google Analytics Campaign Tracking and switch on the toggle to activate it.
4. Click Customize Campaign Tracking to open the UTM parameter editor.
5. Enter your preferred Campaign Name, Campaign Source, and Campaign Medium into their respective input fields.
6. Click Update Tracking to apply and save your changes.
7. Your custom UTM parameters will now be added automatically to all links in your Buffer posts.