Quick summary
Adding outbound links in WordPress helps boost your content's credibility and SEO by connecting readers to relevant external sources. Use the built-in block editor to highlight text, insert a URL, and publish a live link in just a few clicks.
Steps
- Navigate to Posts or Pages and select the one you want to edit, or click Add New to create a new one.
- Highlight the text you want to turn into a link.
- Click the insert link or edit link button in the editor — the icon looks like a chain link.
- In the URL field, paste the destination URL of the page you want to link to, then press Enter.
- Hit Save to apply your changes and make the outbound link live on your site.
