A demo on your website is just the start. Discover a dozen other marketing use cases • May 26
Register for AMA
Talk to RepX
Book a demo
Explore Hub
Platform
Products
Demos
Guided interactive demos and sandbox environments
Hubs
All the demos and collateral your buyers need in one place
New!
RepX
New
Conversational agents to qualify and convert prospects
Features
Demo Signals
Deal Intelligence
Personalization
Integrations
Enterprise
Download
Chrome Extension
Desktop App
Figma Plugin
Explore
AI-powered Lily
Built for Enterprise
Solutions
Used by GTM teams
Marketing
Turn curiosity into conversions with self-guided demos
Sales
Close more deals faster with interactive demo experiences
Customers
Customer Showcase
Check out how 5000+ GTM teams win with Storylane
Customer Resources
Customer Stories
Finer Demos Club
Demo Kitchen
Demo Dundies
    Our executive team continues to rave about how well Storylane visualizes our own tool!
Emily Elizabeth
VP Marketing
    Storylane's by far the easiest and most reliable out of other competitors.
Martin Kurowski
Product Marketing Manager
    Intuitive, powerful, and easy to use platform.
Matt Slotten
Marketing
35
demos in 3 weeks
Michael DeMarco
Product Marketing Manager
Read Case Study
    It’s actually kind of shocking how fast it was for us.
Katie Fairbank
Director of Product Marketing
Read Case Study
Wall Of Love
Resources
Resources
The Plot
Blog
Help Docs
Webinars
What’s New
Featured
Report
The impact of interactive demos on conversion rates & time to convert
What’s New
Release notes
New!
Pricing
Start for free
Book a demo
Platform
Products
Demos
Guided interactive demos and sandbox environments
Hubs
All the demos and collateral your buyers need in one place
New!
RepX
New
Conversational agents to qualify and convert prospects
Features
Demo Signals
Deal Intelligence
Personalization
Integrations
Enterprise
Download
Chrome Extension
Desktop App
Figma Plugin
Explore
AI-powered Lily
Built for Enterprise
Solutions
Used by GTM teams
Marketing
Turn curiosity into conversions with self-guided demos
Sales
Close more deals faster with interactive demo experiences
Customers
Customer Showcase
Check out how 5000+ GTM teams win with Storylane
Customer Resources
Customer Stories
Finer Demos Club
Demo Kitchen
Demo Dundies
    Our executive team continues to rave about how well Storylane visualizes our own tool!
Emily Elizabeth
VP Marketing
    Storylane's by far the easiest and most reliable out of other competitors.
Martin Kurowski
Product Marketing Manager
    Intuitive, powerful, and easy to use platform.
Matt Slotten
Marketing
35
demos in 3 weeks
Michael DeMarco
Product Marketing Manager
Read Case Study
    It’s actually kind of shocking how fast it was for us.
Katie Fairbank
Director of Product Marketing
Read Case Study
Wall Of Love
Resources
Resources
The Plot
Blog
Help Docs
Webinars
What’s New
Featured
Report
The impact of interactive demos on conversion rates & time to convert
What’s New
Release notes
New!
Pricing
Login
Start for free
Book a demo
It’s happening! Demo Dundies is back with Season 2.
Nominate your best demos
This interactive demo was created free with Storylane in 2 minutes. Create your own demo
This interactive demo was created free with Storylane in 2 minutes. Create your own demo
Start free
All Tutorials /SurveyMonkey

How to Add Likert Scale in SurveyMonkey

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to insert a Likert scale question into your SurveyMonkey survey.

Quick summary

A Likert scale in SurveyMonkey is added using the Matrix/Rating Scale question type, where rows represent statements and columns represent rating options. This step-by-step walkthrough covers everything from opening an existing survey to previewing the finished question.


Steps

  1. Open an existing survey by clicking the ellipsis icon next to it.
  2. From the drop-down menu, select Edit survey.
  3. Navigate to the Design Survey section and click the + New Question button.
  4. Select Matrix/Rating Scale from the list of question types.
  5. Enter your main question text in the question text box.
  6. Under Row Choices, input the statements or items you want respondents to rate.
  7. Under Column Choices, enter your Likert scale answer options.
  8. Click Save to add the Likert scale question to your survey.
  9. Click Preview survey to verify the formatting and layout look correct.

📌 Why this matters

Adding a Likert scale to a SurveyMonkey survey lets researchers and businesses capture nuanced, measurable opinions on any topic — from customer satisfaction to employee engagement. The Matrix/Rating Scale question type makes it straightforward to gather structured feedback across multiple statements in a single question. This reduces survey length while maximizing the quality of attitudinal data collected. Teams that use Likert scales in SurveyMonkey can analyze trends, benchmark sentiment over time, and make data-driven decisions faster.
Your product deserves an interactive demo
Start free
Similar Articles
SurveyMonkey

How to Develop a Competency Modelling in SurveyMonkey

Madhav Bhandari
Director of Marketing @ Storylane
SurveyMonkey

How to Add Reference Image for SurveyMonkey

Madhav Bhandari
Director of Marketing @ Storylane
SurveyMonkey

How to Add a Signature to SurveyMonkey Letter

Madhav Bhandari
Director of Marketing @ Storylane
No items found.
Platform
Demos
RepX
Hubs
Integrations
Solutions
Marketing
Sales
Features
Demo Signals
Personalization
Deal Intelligence
Resources
Blog
Tutorials
Help Docs
What’s New
Demo Dundies
Customers
Demo Showcase
Customer Stories
Finer Demos Club
Company
Careers
Pricing
Partners
Contact
Trust Center
Backed by
Chrome Extension Icon
Chrome extension
Download
Desktop app
Download
Built in San Francisco Bay Area - ©2026 Storylane
Privacy PolicyTerms & Conditions
X Corp (formerly Twitter)LinkedIn
This website uses cookies to ensure you get the best experience on our website. Learn More
Got it
This website uses cookies to ensure you get the best experience on our website. Learn More
Got it