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How to Add Instagram Feed to Wordpress

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to embed an Instagram feed on your WordPress site.

Quick summary

Adding an Instagram feed to WordPress requires installing the WPZOOM Social Feed plugin and connecting your Instagram account. Once configured, you can embed the feed anywhere on your site using a shortcode, block, or widget.


Steps

  1. Go to your WordPress Dashboard and click on Plugins to begin adding a new plugin.
  2. In the plugin search bar, type wpzoom social feed and click on it.
  3. Click Install Now, then hit Activate once the plugin is installed.
  4. Find the new Instagram Widget section in the left sidebar, go to Instagram Widget > Users, and click the Connect with Instagram button.
  5. Grant permission for the plugin to display your Instagram feeds by clicking Allow.
  6. Return to Instagram Widget > Users, hover over the three dots icon, and click the Edit user link.
  7. Add a profile picture, name, and bio info for your account manually.
  8. In your WordPress Dashboard, go to Instagram Widget > Feeds and click the Add New Feed button.
  9. Click the Select an Account button to link your Instagram account to the feed.
  10. Select the Instagram account you want to use for the feed.
  11. Review the available configuration options to customize how your feed will appear.
  12. Click the Design tab to adjust the style and layout of your feed, then click Save.
  13. Switch to the Embed tab and choose how to display your feed — via shortcode, a block, or as a widget.

📌 Why this matters

Displaying a live Instagram feed on a WordPress site helps businesses and creators keep their web presence fresh with social content without manual updates. The WPZOOM Social Feed plugin makes it straightforward to connect an Instagram account, configure feed layouts, and embed posts anywhere on a WordPress site in minutes. This matters because social proof and visual content from Instagram directly on a website can increase visitor engagement and time on page. For anyone looking to integrate Instagram with WordPress, this no-code plugin approach removes the need for a developer and delivers a fully customizable, embedded Instagram feed quickly.
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