How to Add Facebook Pixel to WordPress

Quick summary

Adding a Facebook Pixel to WordPress lets you track visitor behavior and measure ad performance across your site. Using the Pixel Cat plugin, you can connect your Meta-created Pixel to WordPress in minutes — no code required.

Steps

1. Log in to your Meta Business Suite account, navigate to the toolbar, and select "Settings."
2. Click "Business Settings" from the settings menu.
3. Scroll down and click "Datasets," then select "Add" to begin creating a new Pixel.
4. Enter a name for your Pixel and click the "Create" button.
5. Log in to your WordPress account, navigate to "Plugins," and click "Add New."
6. Search for "Pixel Cat," install the plugin, then click the "Activate" button.
7. After activation, click the "Pixel Cat" icon in the WordPress menu and select "Pixel Cat."
8. Enter your Pixel ID by copying it from the Facebook Pixel you just created, then click "Save."
9. Select the "E-commerce" tab and toggle on the Facebook Pixel you created.
10. Scroll to the bottom of the page and click "Save All Settings."
11. Click "Add Facebook Event" to configure event tracking.
12. Select "Pages," choose "All Pages" from the dropdown menu, then click "Save."
13. Click "Save All Settings" to complete the setup — your Facebook Pixel is now active on your WordPress site.