How To Add Background Image In Webflow

Updated on:

May 8, 2026

By:

Use this interactive demo to learn how to set a background image on any Webflow element.

Quick summary

Adding a background image in Webflow is done through the Style panel, where the Backgrounds section lets you upload or select an image from your Assets library. This step-by-step process gives designers full control over background visuals without writing any code.

Steps

Select the element or section you wish to apply a background image to.
Go to the Style tab in the right sidebar menu.
Scroll down to find Backgrounds and click to expand it.
Next to Image & Gradient, click the (+) icon to add an image.
Click Choose image to replace the default placeholder with your own background image.
Alternatively, select the image directly from Assets and click to apply it.
Explore additional background settings and options to fine-tune your background, then you are done.

📌 Why this matters

Webflow's built-in background image controls let designers apply rich visual backgrounds to any element directly inside the visual editor — no custom CSS required. This matters because pixel-perfect background styling is critical for landing pages, hero sections, and marketing templates that need to stand out. By surfacing the Backgrounds panel within the Style tab, Webflow eliminates the guesswork and speeds up design iteration for both beginners and experienced developers. Teams can leverage the Assets library to keep brand imagery consistent and reusable across the entire project.

Your product deserves an interactive demo

Start free

How To Add Slider In Webflow

How To Animate In Webflow

How To Create A Blog In Webflow