How to Add Alt Text to Images in Hootsuite

Updated on:

May 12, 2026

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Use this interactive demo to learn how to attach descriptive alt text to images in Hootsuite's Composer.

Quick summary

Adding alt text to images in Hootsuite takes just a few clicks inside the Composer panel, improving post accessibility and social media SEO. This walkthrough covers every step from opening the alt text field to saving it to your scheduled post.

Steps

In Hootsuite's Composer panel, hover your mouse over the attached image under the Your Post section and click the 'Alt' button.
Write a descriptive alt text that accurately represents the image, then enter it into the 'Alternative Text' input field.
Click the 'Add' button to confirm and save your alt text entry.
Your alt text is now successfully attached to the image in your Hootsuite post.

📌 Why this matters

Adding alt text to social media images in Hootsuite makes your posts more accessible to users who rely on screen readers, helping brands meet digital accessibility standards without leaving the scheduling workflow. Alt text also contributes to image SEO, giving search engines and social platforms richer context about your visual content. For social media managers using Hootsuite's Composer, this built-in feature removes the need for third-party tools and keeps accessibility compliance fast and efficient.

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