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How to Add a Link in SurveyMonkey

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to insert a clickable link into your SurveyMonkey survey.

Quick summary

Adding a link in SurveyMonkey lets you embed clickable URLs directly into survey questions or sections using the built-in text formatting toolbar. This step-by-step process takes under two minutes inside the survey editor and requires no technical skills.


Steps

  1. Open your survey in SurveyMonkey by clicking the ellipsis icon.
  2. From the menu, select 'Edit survey'.
  3. Navigate to the page and the question or section where you want to add a link.
  4. Click 'Edit' to begin editing the question or section.
  5. Click on the text box where you want to insert the link.
  6. Highlight the text where the link should be applied.
  7. Use the text formatting toolbar that appears at the top of the text box, and click the chain link symbol.
  8. A popup will appear where you can enter the URL you want to link to.
  9. Once you have added the URL and the display text for the link, click 'OK'.
  10. Once the link is added, save your changes to the question or section.
  11. Click 'Preview survey' to make sure the link works as expected.

📌 Why this matters

Adding hyperlinks to SurveyMonkey surveys lets creators direct respondents to external resources, terms and conditions, or reference materials without leaving the survey flow. This feature improves survey clarity and completion rates by giving respondents the context they need inline. For teams collecting feedback or running research panels, embedded links reduce drop-off and keep the survey experience seamless. Knowing how to add a link in SurveyMonkey is an essential skill for anyone building professional, information-rich surveys.
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