How Do I Use Mixpanel Segmentation To Find Power Users

Quick summary

Mixpanel's Cohorts feature lets you segment users by defining behavioral filters and event-based conditions to identify power users within your product. Once a cohort is created, you can apply it across any Mixpanel report using the Breakdown section to compare and analyze user behavior.

Steps

1. From inside Mixpanel, navigate to the Data Management tab from the top right.
2. Select Cohorts from the Data Management menu.
3. Click + Create Cohort to start building a new cohort.
4. Enter a name for this cohort.
5. Click the + Filter button to begin defining the cohort's criteria.
6. Select Users who... to filter users based on a specific condition.
7. Select an event that will act as the defining condition for your cohort.
8. Enter a value to further narrow down the user group.
9. Click Create Cohort to save and finalize the cohort.
10. Return to any report or tool in Mixpanel and configure it for a specific event.
11. Open the Breakdown section to segment your data using the cohort.
12. Navigate to Cohorts within the Breakdown section.
13. Select the cohort you want to segment and compare against.
14. Click Add Breakdown to apply the cohort to your report.
15. View results to find your power users and compare them against non-cohort users or all users.