Connect Google Calendar and Mailchimp for Event Promotion

Quick summary

This demo shows how to connect Google Calendar and Mailchimp using a Zapier automation so that new calendar events automatically trigger email campaigns or subscriber updates. It eliminates manual data entry by mapping event details directly to Mailchimp fields, streamlining event promotion end to end.

Steps

1. Log in to Zapier, click "Create," and select "Zaps" to start a new automation.
2. Click "Trigger" and select Google Calendar as the trigger app.
3. Choose a trigger event, such as "New Event," to define what starts the automation.
4. Authorize Zapier to access your Google Calendar account.
5. Select the specific calendar to monitor for new events.
6. Run a test to ensure Zapier detects new events in the selected calendar.
7. Select Mailchimp as the action app.
8. Choose "Send Campaign" or "Add Subscriber to List" as the action event.
9. Connect your Mailchimp account to authorize the integration.
10. Map Google Calendar event details — such as event name, date, and location — to the corresponding Mailchimp campaign or subscriber fields.
11. Run a test to verify the full setup is working correctly.
12. Click "Publish" to activate the automation and go live.