Most companies are using AI to optimize yesterday’s workflows. But Eightfold AI is using it to break the GTM mold entirely. In this episode of The Last 90 Days, host Madhav sits down with Eightfold CMO Navneet Singh to unpack how a 45-person marketing team is tearing down traditional SaaS playbooks. Navneet breaks down why Eightfold killed functional OKRs, how they launched a viral campaign stunt on Labor Day to flip the AI job-loss narrative, and why individual AI productivity is useless without redesigning team workflows.
If you want a raw look at what it takes to transition from software seller to AI-native category leader, this is it.
What you will learn in this episode:
Flipping the narrative: How Eightfold launched "AI Career Day" to tackle public fear around AI and convert market hesitation into hands-on product trial.
The hub-and-spoke marketing org: Why legacy handoffs slow teams down and how to restructure marketing into autonomous execution units powered by AI agents like Mira.
Ditching siloed OKRs: How eliminating individual functional goals and aligning the entire marketing team behind just four core priorities unlocked alignment and speed.
First-principles risk taking: How to build a culture where marketers take bold swings without fear of failure.
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