How Stiply achieved an impressive engagement rate of 86%

Learn how Erik van Doorn, CEO at Stiply,  crafted an interactive demo to let leads and website visitors experience their application without requiring them to sign up for a trial account, resulting in

  • Impressive 86% engagement rate
5x
Leads
3x
Sales Velocity
industry:
Saas, E-signature
lOCATION:
Ede,Gelderland,Netherlands

Why did this demo work?

Interactive demos are reshaping the way businesses engage, and here are the key insights from Stiply's demo.

📌 Keep it ungated
Stiply uses interactive demos to provide leads and website visitors with a firsthand experience of their application, eliminating the need for them to sign up for a trial account. This frictionless approach is crucial to keep the engagement high.

📌 Leverage integrations for insights
A pivotal decision for the team at Stiply was integrating Storylane with Hubspot. This integration not only streamlines the user experience but also provides valuable insights into the usage of their interactive demos on a lead level, enhancing their understanding of user behavior.

📌 Be versatile (vs one size fits all)
Erik and the team employ interactive demos in two distinct ways. Firstly, they showcase the standard flow of their signing tool, providing a comprehensive overview. Secondly, they delve into more specific cases, effectively highlighting key features and functionalities tailored to their audience's needs

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT
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How Stiply achieved an impressive engagement rate of 86%

Learn how Erik van Doorn, CEO at Stiply,  crafted an interactive demo to let leads and website visitors experience their application without requiring them to sign up for a trial account, resulting in

  • Impressive 86% engagement rate
Website
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Industry
Saas, E-signature
Integrations
Location
Ede,Gelderland,Netherlands

Why did this demo work?

Interactive demos are reshaping the way businesses engage, and here are the key insights from Stiply's demo.

📌 Keep it ungated
Stiply uses interactive demos to provide leads and website visitors with a firsthand experience of their application, eliminating the need for them to sign up for a trial account. This frictionless approach is crucial to keep the engagement high.

📌 Leverage integrations for insights
A pivotal decision for the team at Stiply was integrating Storylane with Hubspot. This integration not only streamlines the user experience but also provides valuable insights into the usage of their interactive demos on a lead level, enhancing their understanding of user behavior.

📌 Be versatile (vs one size fits all)
Erik and the team employ interactive demos in two distinct ways. Firstly, they showcase the standard flow of their signing tool, providing a comprehensive overview. Secondly, they delve into more specific cases, effectively highlighting key features and functionalities tailored to their audience's needs

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT