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How sevDesk generated 527 leads with a 28% conversion rate

How Robin, CRO Manager at sevDesk,  created a remarkable demo to convert more visitors, and got:

  • Over 150 hours watching time
  • 9700 impressions
  • Every fourth visitor becomes a signup
Saas, Accounting
Offenburg, Baden-Wurttemberg, Germany

Why did this demo work?

We really enjoy taking apart and better understanding interactive demos. This way, both beginners and experienced creators can learn valuable insights from it. So, without wasting any more time, let's begin and delve into the details.

📌 Target  specific pages
Robin exclusively included the presented demo on pages where users are already searching for something specific, such as an invoicing software.

📌 Focus on the core features
Robin and the team firstly created a tour to show the main functions of the product - focused on the features that most customers use. Accordingly, they created feature demos.

📌 Engagement lies in simplicity
Knowing that complexity can hurt engagement, Robin avoided making the demo too complex. The demo tour was designed to guide viewers to the AHA moment as quickly as possible, showcasing the simplicity and speed of creation.

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."