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How Froala got 208,374 impressions with 73% engagement rate

Meet Mostafa, Technical PMM at Froala, who created an astonishing demo to demonstrate its product, and got:

  • 208,374 impressions
  • 73% engagement
Saas, Web Design
Bucharest, Bucuresti, Romania

Why did this demo work?

We enjoy taking apart and better understanding interactive demos.  So, without wasting any more time, let's begin and delve into the details.

📌 Place the demo right at the start of the homepage to be the first thing visitors see
Mostafa and the team strategically placed the demo at the top of the homepage, ensuring it grabs visitors' attention immediately upon landing on the site. This ensured maximum visibility and engagement.

📌 Highlight only most relevant features
The demo is focused  on the most important features. This way, the demo effectively showcases the product's core strengths, making it easier for potential customers to understand and appreciate its value.

📌 Collaborate to create the best copy for each step
Mostafa and the team recognized the importance of crafting compelling copy for each step of the demo. Through collaboration and gathering input from multiple team members, they ensured that the demo resonates with their target audience and successfully communicates the value of the product.

📌Strategically link the CTA
The CTA is linked to the download page to generate more leads and product downloads.

Check out the LinkedIn Story

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."