Customer Showcase

Dow Jones

Dow Jones knows prospects lose interest between demo requests and sales calls. Interactive demos ensure visitors don’t just see the features, they experience it—arriving at live demos already primed.

Top 3 features used to
build this demo experience

Account reveal
CRM integrations
Custom lead form
Create with AI
Buyer hub
AI voiceover and translation
AI video avatars
Multi-chapter demos
Private demo links
Analytics
Offline demos
Personalization
Know who's exploring your demo
Dow Jones gets instant company insights and Slack alerts when prospects engage, giving sales teams the perfect conversation starter before making contact.
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Turn demo visits into sales intel
Dow Jones pushes every demo interaction directly to their CRM in just a few clicks, so sales conversations start with what prospects explored and loved.
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Capture leads inside your demo
Dow Jones embeds custom lead forms directly in demos—flowing prospect data directly to their CRM for instant follow-up.
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Build demos with one click
Dow Jones captures their product once, then AI handles the heavy lifting—contextual annotations, voiceovers, and guides generated with one click.
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Organize demos in one central hub
Dow Jones organizes all their demos in one place—allowing their prospects to explore different use cases, all organized for self-discovery or guided sales journeys.
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Guide globally with AI voices
Dow Jones speaks to their prospects in their native language—AI narration in 25+ languages ensures nothing gets lost in translation.
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Hook audiences with perfect presenters
Dow Jones adds friendly AI faces to guide prospects through complex features, eliminating awkward recordings and ensuring consistent messaging every time.
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One demo, multiple audiences
Dow Jones builds multiple demo chapters so their buyers can pick their adventure. Different chapters, different roles, one interactive experience!
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Target the right prospects
Dow Jones creates password-protected demo links with email restrictions and unique tracking, ensuring it reaches only the right prospects.
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See exactly what excites prospects
Dow Jones gets a complete snapshot of where prospects get hooked and where they drop off, transforming insights into better sales conversations.
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Present anywhere, anytime
Dow Jones never worries about conference WiFi or connectivity issues. Their demos work offline, ensuring flawless presentations at high-stakes events.
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Personalize at scale effortlessly
Dow Jones uses smart variables to show personalized data and current information in every demo, creating custom experiences for each prospect without extra work.
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Martin Kurowski
PMM @ Rockwell Automation

"Storylane's HTML Capturing is by far...the easiest and most reliable to use out of other competitors. Great pricing, great support team and great use for product walkthroughs and tutorials."

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